Customer Experience, Martech

ZineOne Launches Extension in Adobe Commerce Marketplace

ZineOne | February 16, 2023 | Read time : 05:00 min

Adobe Commerce Marketplace

ZineOne, the in-session marketing platform that offers enterprises real-time behavioral intelligence and increased conversions for anonymous website visitors, has announced the availability of the ZineOne connector to Adobe Commerce in the Adobe Commerce Marketplace, bringing its in-session intelligence to Adobe's solutions and customers.

Using in-session information, ZineOne determines the purchasing intent of each known and anonymous visitor to an e-commerce website. Brands using Adobe Commerce to power their websites can utilize it to further improve online experiences for each site visitor in real-time. The connector contains all the code required to link with any Adobe Commerce implementation, including cloud, on-premises, and open source, by automatically recording and sending visitor activity from the e-commerce website to the ZineOne cloud.

Customers of Adobe Commerce can download the new ZineOne extension from the Adobe Commerce Marketplace, enabling companies to instantly begin collecting actionable data to offer relevant digital experiences to site visitors. The platform assists marketers in predicting which visitors are on the fence about their likelihood to buy. Businesses can rapidly influence purchasing choices with customized promotions or messaging when this occurs.

The connection allows Adobe Commerce shop managers to forecast a visitor's tendency to make a purchase while their session is live on the storefront using machine learning. At the same time, Adobe Commerce users can create never-before-seen groups of unknown visitors that have never been available before.

About ZineOne

ZineOne is the innovator and industry leader in in-session marketing. Up to 90 percent of online traffic is often anonymous. In today's privacy-first society, top businesses must create innovative ways to engage customers in real-time while they are on their digital property. It is the only in-session marketing platform that automatically assesses behavior and personalizes the experience of every site visitor in-the-moment, while they are on your website or mobile app—regardless of whether they are known or anonymous. Top retail, eCommerce, travel, hotel, telecom, and finance companies can engage anonymous visitors with industry-specific AI models that anticipate buyer intent within five clicks and tailor the customer experience in milliseconds. Using ZineOne, prominent businesses such as Men's Wearhouse, KEEN, Wynn Resorts, Advance Auto Parts, and Kohl's enhance sales and site engagement from anonymous visitors.

Spotlight

Adobe Acrobat Sign for Salesforce empowers teams to create, send, track, e-sign, and store sales documents – all without leaving the Salesforce apps they use every day. Document Builder, a powerful feature for Acrobat Sign for Salesforce, dynamically generates documents based on Salesforce data-driven rules to help users close b


Other News
Customer Experience

Impartner Announces 7th Annual Customer and Industry Event

Impartner | September 11, 2023

Impartner has announced the return of its popular customer and industry event, ImpartnerCon. Aligned with the fundamental driver of indirect channel go-to-market strategies and partnership initiatives, ImpartnerCon 2024 embraces the theme 'Multiply' as the cornerstone of this conference. ImpartnerCon 2024 is scheduled from February 5 to 7 at JW Marriott Marquis Hotel in Miami (Florida). Distinguished keynote speakers include eminent figures from the channel industry, such as Jay McBain (Chief Analyst of Channels, Partnerships, and Ecosystems at Canalys) and Tiffani Bova (Former Global Growth and Innovation Evangelist at Salesforce). Besides, more professionals and analysts will likely join as speakers in the coming weeks. On this, Dave R Taylor, Impartner CMO, stated At Multiply: ImpartnerCon '24 and beyond, our goal is for attendees to multiply their business horizons personally and professionally. To meet new partners and expand their own ecosystems, and to learn best practices for furthering their companies' indirect go-to-market strategies and results. [Source: Cision PR Newswire] Now in its seventh year, ImpartnerCon has established itself as a preeminent event in the channel partnerships sector, attracting global leaders from Fortune 500 corporations to dynamic startups expanding their indirect sales and services initiatives. ImpartnerCon also serves as the platform for Impartner's annual customer awards, recognizing excellence in channel strategy, exceptional partnership performance, and program efficiency. The previous year's award recipients, unveiled during the event's live ceremony, included esteemed names such as Honeywell, Poly, Splunk, Vertiv, Visa, Xerox, and Zebra, among others. In the forthcoming weeks, Impartner will announce the commencement of the 2024 award application process, offering options for individual and company nominations. ImpartnerCon 2024 expects a comprehensive agenda that includes seasoned industry analysts, top-ranking channel organizations, interactive Impartner product user sessions designed for customers, and invaluable networking opportunities with influential industry figures. Mark Rogers, Impartner's Senior Vice President of Strategic Accounts and Channel Chief, conveyed that ImpartnerCon has evolved to embrace the broader channel ecosystem, providing a unique platform for collaboration and innovation. He expressed excitement about creating a space where professionals at all levels within the partner ecosystem can connect, acquire knowledge, and push the boundaries of partnership excellence. ImpartnerCon 2024 aligns seamlessly with Impartner's dedication to nurturing an inclusive and innovative environment for channel leaders. This commitment enables them to explore new avenues for growth, adapt to shifting market dynamics, and harness the potential of strategic partnerships. About Impartner Impartner is renowned as the industry's fastest-growing and most decorated provider of channel management technologies. Its array of Partner Relationship Management (PRM) and Partner Marketing Automation (PMA) solutions serves as a global resource, aiding companies in effectively managing their relationships with distributors, resellers, and channel partners. These solutions drive demand, accelerate revenue, and enhance global profitability within indirect sales ecosystems. The Impartner team is committed to assisting businesses in achieving growth by leveraging their decades of experience, incorporating channel best practices, and harnessing innovative technologies to create a uniquely tailored partner experience. Impartner's solutions prioritize partners, enabling channel teams to achieve rapid ROI by covering all aspects, from partner onboarding to channel marketing and performance insights.

Read More

CRM

ZINFI Launches Innovative Generative AI Features for its PRM Platform

ZINFI Technologies, Inc. | September 07, 2023

ZINFI Technologies, Inc., a leader in partner relationship management (PRM) and through-channel marketing automation, has unveiled a suite of advanced generative AI functionalities within its SaaS platform designed for comprehensive partner management. This new set of tools will enhance ZINFI's enterprise clientele's ability to expedite and streamline the development of precisely targeted marketing content. It will also enable the utilization of internal content and partner-centric data to establish personalized guided routes for its partners while harnessing Microsoft Power BI and Copilot technology to gain insights into and enhance partner performance. Sugata Sanyal, Founder and CEO of ZINFI, highlighted that the new generative AI tools enable customers to significantly expedite their content creation capabilities while swiftly gaining insights into why certain partners with similar profiles outperform others. The primary goal is to assist customers in offering their partners more tailored pathways for enhancement, leveraging ZINFI's workflow automation and generative AI capabilities. The introduction of generative AI capabilities will initially be accessible solely through an early access program, with prioritized access granted to enterprise customers poised to derive the most significant benefit from their implementation. As Microsoft's generative AI tools continue to evolve, ZINFI plans to extend these platform enhancements to a broader customer audience. About ZINFI ZINFI Technologies, Inc., the frontrunner in Unified Channel Management (UCM) advancement, empowers vendors and their channel partners to achieve predictable and rapid profitable growth on a global scale. At ZINFI, a substantial opportunity exists to foster high-performing sales channels by implementing an accessible, comprehensive, and innovative SaaS Unified Channel Management automation platform. This platform effectively manages the entire partner lifecycle through four advanced SaaS applications - affiliate marketing management automation, partner relationship management automation, partner marketing management automation, and partner incentive management automation.

Read More

Channel Partnerships

SonicWall Enhances SecureFirst Partner Program to Benefit Allies

SonicWall | September 25, 2023

SonicWall, a leading cybersecurity solutions provider, has unveiled its updated SecureFirst Partner Program, catering to existing and prospective North American customers. This initiative stems from SonicWall's commitment to actively engage with its partner community, actively listening to their needs and implementing suggested improvements. The upgraded program strongly emphasizes addressing the primary concerns of Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs), offering comprehensive benefits. The new SecureFirst Partner Program from SonicWall focuses on key areas critical to partners' success in the cybersecurity landscape. First, it simplifies the onboarding process, allowing partners to swiftly access SonicWall's partner benefits without the need for extensive training or complex business planning commitments. This flexibility extends to procurement options, with SonicWall introducing new choices that align with partner and customer requirements. These options include prepaid subscriptions at discounted rates and a no-commitment monthly service provider model. Additionally, SonicWall recognizes the importance of robust technical support and ensures personalized assistance by providing direct access to level 2 or tier 3 agents. The program introduces two distinct tiered tracks to accommodate varying business sizes and objectives: Velocity and Mastery. Velocity suits partners with minimal requirements, while Mastery partners gain access to all incentives, resources, and benefits. Additionally, SonicWall supports partners' customer acquisition efforts by offering aggressive discount levels for all tiers, equipping partners with a competitive edge in pursuing new business opportunities. As part of this program, partners gain exclusive access to SonicWall University, an invaluable resource for flexible training options, including product-specific courseware, specializations, and industry-recognized certifications, ensuring they are well-equipped to promote, sell, and deploy the SonicWall portfolio effectively. In addition to launching the enhanced SecureFirst Partner Program, SonicWall has been proactive in fortifying its position in cybersecurity. The company has reinforced its executive leadership team and introduced compelling incentives with the updated global partner program. Existing partners are encouraged to engage with their dedicated account management teams to gain insights into the program's enhancements and determine the optimal path to cultivate their businesses further. SonicWall remains committed to empowering its partner community and fortifying its capabilities for sustained growth and innovation in the dynamic cybersecurity landscape. About SonicWall SonicWall, a leader in delivering cutting-edge cybersecurity solutions tailored for the hyper-distributed era, where remote work, mobility, and security are paramount. SonicWall is a steadfast guardian in an ever-evolving work landscape characterized by ubiquitous remote access and cloud-enabled workforces, providing comprehensive protection against the most sophisticated and elusive cyber threats. The company's unwavering commitment to fortifying organizations is evident in its ability to thwart cyberattacks across diverse exposure points, even in the face of evolving challenges. SonicWall bridges the gap in cybersecurity readiness for enterprises, government entities, and small to medium-sized businesses (SMBs) worldwide with a keen focus on unraveling the unknown, delivering real-time visibility, and facilitating cost-effective cybersecurity solutions.

Read More

Martech

Awin Transforms the Digital Marketing Landscape with Launch of New Partner Ecosystem

Awin Global | September 27, 2023

Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide. In an ad landscape dominated by a handful of large tech firms, and with brands demanding more transparency, these upgrades introduce game-changing solutions that empower brands to regain control over their ad spend, create lasting marketing partnerships and generate more revenue. The Challenge: Big Tech’s Dominance of Digital Ad Spend Almost three-quarters of global digital ad spend is currently invested into three main technology platforms, whose market dominance and auction-based models have left businesses struggling with skyrocketing costs and little control over where to invest their money. Similarly, the US Association of National Advertisers’ (ANA) recent study revealed that 23% of brand spend in programmatic is going to waste, highlighting the transparency issues within that space. This wasted spend amounts to at least $20bn, a third more than what is set to be invested globally in the affiliate industry by brands this year. The Solution: Choice, Control, Customization and ROI Awin recognizes the need for an alternative as companies increasingly prioritize their own bottom line and look for media investments they can trust. Its upgraded platform is a direct response to the demand from ecommerce brands for an advertising solution that is both adaptable and transparent, empowering them to achieve their marketing goals in an increasingly competitive environment. The Awin partner ecosystem allows brands to confidently break free from these costly models, offering: Choice: Brands can quickly discover and choose from over 1 million affiliate partners that align with their marketing objectives via Awin’s AI-powered Partner Discovery tool. Control: Brands can easily measure the value and impact of their investments using new in-depth funnel and journey path reports to understand how their customers find them online. And powerful sector benchmarking shows how they stack up against competitors. Customization: Brands can use new datapoints and flexible compensation models to create custom incentives that focus only on the most valuable marketing actions, ensuring cost efficiency. ROI: With their affiliate programs built to drive highly-targeted marketing value, brands can enjoy a $14:1 return on their ad investment when working with Awin. Choice, control, and customization are critical to creating mutually-beneficial and lasting relationships in any business, particularly within digital marketing, said Adam Ross, CEO of Awin. "Awin’s partner ecosystem helps ecommerce brands eliminate industry silos, complex integrations and wasteful spending to create their own advertising ecosystems that easily scale based on individual needs. We’re excited to help customers take back control of their marketing, giving them the freedom to grow their own way." To learn more about Awin’s partner ecosystem, please visit: https://awin.link/partnerecosystem About Awin Two-thirds of digital ad spend currently flows to the three big tech platforms - Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin offers a real alternative to big tech and puts advertisers back in control of their own business growth. Using Awin's platform, brands can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. And customize affiliate marketing program using Awin's tech to mirror unique goals, whatever they may be.

Read More

Spotlight

Adobe Acrobat Sign for Salesforce empowers teams to create, send, track, e-sign, and store sales documents – all without leaving the Salesforce apps they use every day. Document Builder, a powerful feature for Acrobat Sign for Salesforce, dynamically generates documents based on Salesforce data-driven rules to help users close b

Resources