Cohley is a content generation platform that connects brands to a network of creators and professionals. It all began in 2014, when then co-workers Erik Graber and Tom Logan recognized an opportunity for creatives to proactively search for the right brand collaborations, instead of the other way around. They saw firsthand the powerful role of content across branding and performance, and founded Cohley two years later.

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Q&A with Tom Logan, Co-Founder & CEO at Cohley

Media 7 | January 5, 2021

Tom Logan, Co-Founder & CEO at Cohley, is a Tech guy, a Sports Writer, and a Rom-Com lover. He helps to dictate Cohley's direction, monitor and emphasize its culture, and puts his colleagues in the best possible positions to succeed. MEDIA 7: How did you come up with the idea of founding Cohley? TOM LOGAN: The idea started to take shape while my co-founder Erik and I were working at a startup called Piqora, where we were focused on helping brands discover, get rights to, and utilize user-generated content (UGC). That content primarily consisted of smartphone photos posted on Instagram by brands’ consumers. But there were a variety of challenges associated with that process, primarily around timing, content quality, and legalities. It was right around the time that Piqora was acquired by a company called Olapic that Erik and I observed a major spike in the influencer marketing industry.

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C-Suite On Deck

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Q&A with Tom Logan, Co-Founder & CEO at Cohley

Media 7 | January 5, 2021

Tom Logan, Co-Founder & CEO at Cohley, is a Tech guy, a Sports Writer, and a Rom-Com lover. He helps to dictate Cohley's direction, monitor and emphasize its culture, and puts his colleagues in the best possible positions to succeed. MEDIA 7: How did you come up with the idea of founding Cohley? TOM LOGAN: The idea started to take shape while my co-founder Erik and I were working at a startup called Piqora, where we were focused on helping brands discover, get rights to, and utilize user-generated content (UGC). That content primarily consisted of smartphone photos posted on Instagram by brands’ consumers. But there were a variety of challenges associated with that process, primarily around timing, content quality, and legalities. It was right around the time that Piqora was acquired by a company called Olapic that Erik and I observed a major spike in the influencer marketing industry.

Read More