Bruce Clay MENA

Channel Partnerships

Future Today | January 25, 2022

Future Today has partnered with Brat TV, one of YouTube’s most viewed content creators. They have launched a dedicated AVOD channel that features Brat TV’s popular video series for teenage audiences. Brat TV was launched in 2017 and has already garnered more than 1.6 billion views on YouTube. This AVOD channel is free on Roku and Fire TV and offers 85 hours of original programming, including Chicken Girls starring Hayden Summerall, Annie LeBlanc, and Brooke Butler. It ...

Marketing Analytics

Adverity | February 17, 2022

On February 15, Adverity announced the findings of a new study it commissioned Forrester Consulting to conduct. It is called the Total Economic Impact (TEI) study. This study quantifies the average potential return on investment (ROI) for companies using Adverity’s end-to-end platform at 368% over a three-year period. It reveals the potential impact for companies using Adverity to help enhance the way they make insights-driven marketing decisions. Forrester Consulting had ac...

CRM

ZINFI Technologies, Inc. | September 07, 2023

ZINFI Technologies, Inc., a leader in partner relationship management (PRM) and through-channel marketing automation, has unveiled a suite of advanced generative AI functionalities within its SaaS platform designed for comprehensive partner management. This new set of tools will enhance ZINFI Read More

Marketing Strategy

Infinidat | June 28, 2022

On June 22, Infinidat, a leading provider of enterprise storage solutions, announced new developments to strengthen its position in partnering, supporting and co-selling with channel partners. The company is accelerating the adoption of storage-as-a-service (STaaS) to enhance its partner sales enablement efforts. Infinidat will launch a new global version of its partner portal in July, rebuilt from the ground up, to train and equip solution providers around the world to grow their...