Videos for Lead Nurturing? They Can Do a Lot More Than You Think

BRUCE MCKENZIE | August 3, 2017

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According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, but how do you do that? There are countless ways to put a brand in front of buyers, of course. But for B2B products and services, especially those with a long, complex buying process, the brand needs to be accompanied by information the buyer cares about. Obviously, video is a good format for micro-learning, especially on mobile devices. But few companies produce videos that are ready to be inserted into automated nurturing campaigns.

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NetLine Corporation

NetLine Corporation operates the #1 B2B Content Syndication Lead Generation Network. NetLine is an online B2B multi-channel content marketing network providing targeted branding and high quality lead generation. As proven experts in B2B online demand generation we help our clients increase their number of sales opportunities and accelerate the sales pipeline. We connect B2B companies with new potential customers across a network of over 15,000 website properties reaching over 75M monthly unique visitors. NetLine syndicates their branded content and distributes it through the network via email, blogs, social media, and mobile. Leveraging innovative technology we provide marketers with greater targeting capabilities and unmatched reach.

OTHER ARTICLES

Know the Key Trends in Social Media to Attract Potential Customers

Article | February 17, 2020

Developing a website is not enough for any business, active participation is also essential to attract potential buyers. Social media is a platform for the users to interact, create or share their ideas and participate in social networking. A company’s online reputation depends on social media influence. This means that the more influential you are on social media, the better your reputation is. So, associate with a provider offering social media marketing in Long Island to effectively utilize social networking platforms to gain traffic and attract the targeted audience. Social media marketing allows you to increase brand awareness, create brand advocates and increase page rank. Social media can also improve SEO traffic. It has gained a lot of prominence over the years, and social media trends keep changing each year.

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A crowded optimisation landscape

Article | March 24, 2021

Unfortunately, a website is no longer enough for a significant or successful digital presence. Essentially, a presence is non-existent without some consideration of search engine optimisation (SEO). But this too has become one of the basics of ‘going digital’ – a must, rather than a ‘nice to have’. Which begs the question – has the playing field been levelled? And if so, how can your business possibly get ahead when it seems everyone is in on the so-called secret for success? Well, Nate Burke, CEO of Diginius, a digital marketing and ecommerce specialist firm, explains the SEO sweet spots that remain unexplored, or at least under-utilised, in order to help businesses really get the most from their digital activity. It goes without saying that the online marketplace is saturated, and is only going to become ever more so as an increasing number of businesses undergo digital transformation. 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In terms of SEO, it once really was an activity that not many were focusing on and for the few that were, there was great success to be found. However, we have long passed such a time and SEO elements form the foundations of just about every professional website development project. Therefore, it can be incredibly difficult to get ahead of competitors with such tactics. However, it should be noted that although you might not be able to use basic URL mapping, page speed optimisation and content structuring techniques, for example, to gain an edge, you can quite quickly find yourself falling behind if such foundations are skipped. And this ties in quite nicely with one of the first and most important ways to continue seeing SEO success. Remembering that the digital landscape is forever evolving, one should commit time and resource to ensuring these foundations remain relevant, updated and able to support any additions or developments to the website. 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They may even search for your product or service by name, or look for your listing in organic results, which could certainly help improve a search engine’s interpretation of your authority and relevance – both of which are key factors for SEO. Similarly, there really is no harm in taking up additional space on a search engine results page, which is only possible through a ranking ad and organic listing. And while it might seem running both activities will create extra workload and strain on your resources, there are ways to minimise the burden. For example, keyword research can be conducted and applied to both initially, and then micromanaged using an integrated software solution in order to inform and streamline any areas for improvement. Ultimately, there is still a lot to be discovered and implemented when it comes to optimising your online presence. There really is no one way to go about it, either. 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Article | March 31, 2020

The only eternal truth about digital marketing is that there is nothing eternal in it. The very moment when we think we understand where it’s headed is also the moment we realize that we are late to the party. The full range of media content competes for 8 seconds of a customer’s attention. And to win this battle we must be ready to change our strategy and to get rid of our favorite tools. How do we know which trends to adapt and integrate into our marketing strategies? To make an impact in 2020 it's important to have an analytics backed digital marketing plan. It's tempting to look around and see what makes your competitors grab attention, but for consistent long term growth you shouldn't follow every trend.

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How Artificial Intelligence Is Changing Social Media Marketing

Article | February 17, 2020

Every time you open Instagram, there are some new ads for you. All these ads relate to what you search for. You move to the explore section and can find thousands of related posts that interest you. But, how is that possible? This is not just the story of Instagram but pretty-much every social media platform today. If you are somebody who has no idea how this is happening, you are probably unaware of the intervention of AI (Artificial Intelligence) into the world of social media. Nowadays, social media platforms are thinking and acting like humans as well as rationally.

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Spotlight

NetLine Corporation

NetLine Corporation operates the #1 B2B Content Syndication Lead Generation Network. NetLine is an online B2B multi-channel content marketing network providing targeted branding and high quality lead generation. As proven experts in B2B online demand generation we help our clients increase their number of sales opportunities and accelerate the sales pipeline. We connect B2B companies with new potential customers across a network of over 15,000 website properties reaching over 75M monthly unique visitors. NetLine syndicates their branded content and distributes it through the network via email, blogs, social media, and mobile. Leveraging innovative technology we provide marketers with greater targeting capabilities and unmatched reach.

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