Videos for Lead Nurturing? They Can Do a Lot More Than You Think

BRUCE MCKENZIE |

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According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, but how do you do that? There are countless ways to put a brand in front of buyers, of course. But for B2B products and services, especially those with a long, complex buying process, the brand needs to be accompanied by information the buyer cares about. Obviously, video is a good format for micro-learning, especially on mobile devices. But few companies produce videos that are ready to be inserted into automated nurturing campaigns.

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Spotlight

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