BlueApple

Content Marketing, Customer Experience, Content Creation

Domino Data Lab | January 30, 2023

One of the leading providers of MLOps platform Domino Data Lab recently introduced its dynamic new offerings in its rapidly expanding partner program. Training, new accreditations and validated ecosystem integrations will enable Domino's partners to expand the utility of its platform. In addition, compared to other industry-leading data science ecosystem technologies, new solutions are built on Domino to accelerate data science innovation at scale. Two new Domino partner acc...

Google | January 14, 2020

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS ...

Merkle | July 01, 2020

Merkle, a leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, has appointed Niyi Duro-Emmanuel to the newly created and expanded role of vice president, Solutions across Merkle UK. The new role responds to the shift that organisations are making to integrate their customer strategy, technology stack and organisational approach to deliver a total customer experience across every encounter they have with a brand. This means shifting focus t...

Google | February 13, 2020

An update to Google Ads will make it easier to determine how campaign changes impact ad performance. Going forward, advertisers will be able to view campaign changes annotated in their performance charts. Previously, it wasn’t as easy to review change history alongside reporting data. Now, with the data being shown on one screen, advertisers can better understand the impact of specific changes on their campaign performance....