Google Ads Introduces Bid Simulator Support for Smart Bidding

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS target and a campaign’s key metrics.

Spotlight

For most businesses, international expansion is not just a long-term goal, but a necessity to remain competitive and grow. For example, in a recent Atlas survey, more than 80% of international companies said that they were considering expanding into new markets this year in order to find the right talent for their business. An E


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Dom Nicastro | April 03, 2020

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Dom Nicastro | April 03, 2020

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Dom Nicastro | April 03, 2020

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Dom Nicastro | April 03, 2020

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Spotlight

For most businesses, international expansion is not just a long-term goal, but a necessity to remain competitive and grow. For example, in a recent Atlas survey, more than 80% of international companies said that they were considering expanding into new markets this year in order to find the right talent for their business. An E

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