AdStage

marketingland | March 09, 2020

Advertisers on Reddit can now buy Trending Takeover ad units, the platform’s first ad type that appears in the trending section of Reddit’s Popular tab and Search dropdown. Driving to Reddit landing pages. When a user clicks on the ad, they are taken to a landing page that features Reddit conversations, posts, and communities based on keywords the advertiser selects. Here’s what that landing page looks like on both mobile and desktop: Direct buys only. For now, Reddit said the ...

CONTENT MARKETING

Daily Wire | April 12, 2022

Leading conservative news and entertainment media company The Daily Wire and Cumulus Media, a top audio-first media company, today announced a new syndication agreement to deliver Daily Wire digital content to Cumulus radio station websites in key markets across the United States. Under the terms of the deal, Daily Wire breaking news, original reporting, sports, and entertainment coverage by The Daily Wire is now available on more than 50 Cumulus radio station websites, with plans to expand in t...

test | March 09, 2020

Goldman Sachs (GS.N) ranked as the top adviser to companies targeted by activist investors in 2019, dethroning Morgan Stanley (MS.N), which had held the top spot for three straight years, according to Refinitiv data published on Friday. In 2019 Goldman advised on 48 campaigns to capture the top spot while Morgan Stanley advised on 37 campaigns, the data shows. Goldman worked on some of the year’s biggest campaigns, helping defend Sony (6758.T) against hedge fund Third Point, AT&T (T.N)...

Google | March 06, 2020

Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive. Previously known as ‘search attribution’ reports, the new ones will simply be called ‘attribution’ reports. These reports are vital to tracking the success of Google Ads campaigns as they provide information about paths that lead to a conversion. Google Ads is combining some of the previous attribution reports and removing others....