Adcetera

Multi Channel Marketing

Campaigner | November 23, 2021

Campaigner, the email marketing brand of Ziff Davis, announced that the company is launching its platform in the United Kingdom, bringing its advanced automated email marketing and SMS features to the UK for the first time. With UK-based teams and data centres, Campaigner offers a multichannel marketing platform that combines email marketing with personalised, targeted SMS messages, offering intuitive, streamlined, cost-effective options for small, medium-sized and large businesses in the UK mar...

Content Marketing

prnewswire | March 03, 2021

MeasureUp, a world chief in reasonable testing and assessments for ICT accreditations and supplier of enormous multinationals like Microsoft, Cisco, AWS, CompTIA, or VMWare, has shut the 2020 monetary year with 18% development more than 2019, driven by a setting of significant social changes that have prompted a more prominent interest for mechanical arrangements in training. This development likewise mirrors the strong responsibility of the Spanish worldwide Media Interactiva, to...

Marketing Analytics

businesswire | March 30, 2021

Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS mar...

Content Creation, CRM, Martech

Adara | January 03, 2023

RateGain Travel Technologies has announced that it is acquiring Adara through an asset purchase agreement. Adara is one of the top companies in the world when it comes to predicting consumer behavior. It is based in Silicon Valley. With the acquisition, RateGain Travel Technologies will gain access to Adara’s advanced predictive technology and capabilities, which have been developed over more than a decade. The acquisition will allow RateGain to enhance its AI-powered Data a...