Graphiant | March 15, 2023
On March 15, 2023, a next-generation edge service provider, Graphiant, introduced its G-Force Partner Program. Graphiant Network Edge is an as-a-service solution that provides connectivity between the enterprise WAN, network edge, hybrid cloud, customers, and partners. The new program enables partners to offer a consumption model based on as-a-Service, facilitating future business growth for partners and their customers.
The Graphiant G-Force Partner Program is built upon three fundamental principles. Firstly, the company is wholly committed to channel sales and sells exclusively through partners. This channel-centric approach assures partners to venture into new strategic areas confidently. Secondly, the company's single-tier program and true partnership approach ensure simplicity in the selling process. Lastly, the innovative consumption-based model adopted by Graphiant enables partners to capitalize on their customer's enterprise architecture transformation and explore new revenue opportunities, thereby fostering growth.
The Graphiant G-Force Partner Program is designed to offer various benefits to partners, including protected margins for partners, with guaranteed healthy margins for all opportunities, and includes the Graphiant Partner Portal, providing a centralized platform for simple deal registration and management, training materials, and a content library. In addition, the Partner Reinvestment Funds facilitate marketing development and aid in expanding revenue with existing accounts while simultaneously driving new leads.
Based in San Jose, California, Graphiant offers networking technologies to its partners. The company has created the Graphiant Network Edge, an innovative ‘as-a-Service’ solution that establishes seamless connectivity between the enterprise WAN, hybrid cloud, network edge, customers, and partners. The Network Edge solution from Graphiant expertly combines the high-performance capabilities of MPLS with the flexibility and agility of internet-class connectivity, empowering network architects to swiftly build robust, enterprise-grade networks that keep pace with the speed of business.
MULTI CHANNEL MARKETING
Braze | March 10, 2023
On March 9, 2023, Braze, a customer engagement platform that facilitates communication between brands and consumers, announced that it has been acknowledged as a Leader in the report titled 'The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023' by Forrester Research, Inc.
Co-Founder and CEO of Braze, Bill Magnuson, said, "Now more than ever, customer engagement is a universal business imperative and brands must create meaningful cross-channel experiences that drive customer loyalty and retention." He added, "We believe this recognition from Forrester reinforces our consistency in delivering sophisticated tools and strategies that help brands deliver those experiences and can accelerate their long-term results."
(Source – Businesswire)
According to the report, Braze was one of 15 cross-channel campaign management solutions evaluated based on 26 criteria. In addition, Braze was recognized for excelling in eight criteria, personalization, mobile, innovation roadmap, performance, and supporting products and services, receiving the highest possible scores in these areas.
In the report, Forrester stated that Braze "lives up to its 'Start Anywhere, Go Everywhere' product vision via innovative products and expert services to help its clients build human connections with their customers, regardless of size or technical competence. Its superior innovation roadmap reflects these concepts by balancing investments across ease of use, platform depth, and workflow flexibility."
(Source – Businesswire)
Braze is a customer engagement platform that helps businesses build meaningful connections with customers through relevant and personalized messaging across multiple channels, including email, push notifications, in-app messaging, and more. Its platform leverages machine learning and real-time data to enable companies to create highly targeted campaigns and improve customer engagement and retention. Leading global brands in e-commerce, finance, healthcare, and media use Braze. The firm was founded in 2011 and is headquartered in New York City.
Stellar Cyber | March 16, 2023
On March 15, 2023, the Open XDR developer Stellar Cyber announced its new InterSTELLAR Partner Program to accelerate revenue for resellers of the Open XDR Steller Cyber platform. InterSTELLAR is a unique program that helps reseller partners master the leading Open XDR solution and compete for this massive market opportunity.
Gartner anticipates that XDR technology will be a top priority for CISOs in 2023. InterSTELLAR is an innovative program that allows reseller partners to quickly gain expertise and compete for this huge market opportunity with the leading Open XDR solution. The 5-STAR and STAR levels of the InterSTELLAR Program reward partners with lead sharing, market development funds (MDFs), SPIFF programs, and a partner portal with a library of collateral, sales tools, and campaign ideas, among others.
The 5-STAR level is created for partners that work well with Stellar Cyber and its Open XDR platform as well as offer benefits including access to SDR resources to follow target accounts, gets training and certification from Branded Cybersecurity Academy for Open XDR, offers access MSSPs for fully and co-managed security services, helps in participating in the Stellar Cyber University Partnership Program and the Stellar Cyber TalentHub Program.
Vice President of Channels at Stellar Cyber, Randy Johnston, said, "Partners have told us their customers want more than a product - they need a partner that can help them solve big cybersecurity problems for their customers," He also said, "The InterSTELLAR Partner Program keeps it simple, and focuses on delivering the Stellar Cyber Open XDR platform effectively through innovative enablement resources including education, training and go-to-market support to ensure that we help partners accelerate pipeline creation."
(Source – Business Wire)
About Stellar Cyber
Founded in 2017, Stellar
Cyber's Open XDR platform offers a comprehensive and unified security solution free from complexity. The company empowers lean security teams of any skill level to secure their environments effectively. With Stellar Cyber, organizations can mitigate risk by detecting and remedying threats early and precisely. This results in reduced costs, retention of existing tool investments, and improved analyst productivity. Headquartered in Silicon Valley, it is committed to providing top-tier security solutions to businesses of all sizes.