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Content Marketing
CivicScience | October 05, 2021
consumer intelligence company CivicScience formally announced the founding of Rulo, a new media and advertising company aimed at revolutionizing digital marketing in a privacy-centric future. The venture is backed by strategic investors including Jeff Wilke, former CEO of Worldwide Consumer at Amazon, Thomas Tull, founder of Legendary Entertainment, and Tod Johnson of The NPD Group. The announcement follows $15 million in seed funding raised for the new venture this summer. The co...
Martech
Marigold | September 22, 2023
Marigold has introduced the industry's most extensive Relationship Marketing solution. This solution is strategically designed to assist marketers in achieving hyper-personalization on a large scale, all the while effectively addressing the intricate and continually evolving challenges related to privacy and deliverability. Desta Price, Chief Product Officer of Marigold, remarked, <...
Channel Partnerships
360insights | November 10, 2021
360insights announced that it has acquired Channel Maven and Spark Your Channel in a bold move to solidify its position as the leading Engagement and Business Optimization company in the channel. The purchase of these two successful firms will bolster 360insights’ data-driven capabilities in the areas of channel engagement & marketing, as well as digital demand generation. “Our ongoing passion for optimizing our customers’ ability to cre...
Multi Channel Marketing
Sensormatic | October 26, 2020
Johnson Controls, the global leader for smart and sustainable buildings, today announced that Sensormatic Solutions, its leading global retail solutions portfolio, has launched version 3.0 of its Global Partner Edge (GPE) Channel Program. Version 3.0 will equip channel partners with the tools they need to drive business opportunities and growth. "We are more committed than ever to growing our market share through our channel partner community and expect our revenue from the channel t...
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Marketing Strategy, Martech, Channel Partnerships
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