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. https://digitalmarketinginstitute.com/blog/7-ways-machine-learning-can-enhance-marketing
blog article
SHARESHARESHARE
7 WAYS MACHINE LEARNING CAN ENHANCE MARKETING
Exploiting the immense potential of artificial intelligence to excel in business is no longer a far-fetched pipe dream. Many companies have already discovered this, and as technology advances at a rapid rate, it’s clear now that machine learning and marketing go hand-in-hand. In this age, to do one without the other is a mistake no business can afford, not if they want to remain competitive. Data insights are more valuable than ever before, enabling for better customer engagement. It comes as no surprise that there is an increased reliance on data. Gartner research projects that more than 75% of companies will invest in big data in the next two years.
For businesses today, being able to anticipate customer behavior is key to optimizing marketing campaigns. In this article, we’ll explore just how machine learning can help companies improve and enhance their marketing efforts.
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