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Marketing Strategy

Affinity Solutions | October 21, 2021

Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution. By integrating Affinity Solutions' real-time card purchase data with ABCS’s ad-effectiveness platform, clients can match prospects who viewed their ads with those who ultimately made a purchase. Thus, enabling clients to validate and measure the sales and ROI impact of any advertising campaigns with a digital footprint. A...

Investis Digital | July 24, 2020

Our Director of Creative Content Lucy Hartley and Director of Performance Marketing Lianna Kissinger Virizlay recently spoke to PR Week about why connectivity is key to success in the digital age. As disruption spreads throughout the world, preventing many face to face communications, digital-first means of reaching audiences is the key to unlocking success. This change was coming to fruition before the advent of COVID-19, but the recent pandemic has certainly sped up the shift. W...

Multi Channel Marketing

Sinch, Blueshift | September 07, 2022

Sinch, a global leader in cloud communications and mobile customer engagement, has teamed with Blueshift to offer rich, powerful, two-way conversational experiences in a host of channels in Blueshift’s App Hub and Journey Builder. Sinch’s Conversation API is a single, unique API through which businesses can communicate with people over multiple mobile channels such as Instagram, Facebook Messenger, SMS, MMS, RCS and WhatsApp. It is used by several of the largest techno...

Channel Partnerships

prnewswire | November 17, 2020

Panzura has reported a ground-breaking, new and exhaustive arrangement of channel backing and ventures to drive the achievement of Panzura accomplices around the globe, including framework integrators, esteem added affiliates, innovation coalition accomplices, OEMs and oversaw specialist co-ops (MSPs). Panzura has raised the stakes with contenders, presently offering a 35 percent markdown on all business which underscores the organization's new accomplice first way to deal wit...