Investis Digital Directors Discuss Connectivity with PR Week

Our Director of Creative Content Lucy Hartley and Director of Performance Marketing Lianna Kissinger Virizlay recently spoke to PR Week about why connectivity is key to success in the digital age.

As disruption spreads throughout the world, preventing many face to face communications, digital-first means of reaching audiences is the key to unlocking success. This change was coming to fruition before the advent of COVID-19, but the recent pandemic has certainly sped up the shift. With the sudden pivot to almost solely online connections, it became readily clear which brands were ready for the change and which were lagging behind.

But optimized digital-first communication isn’t just a means to end during a crisis, it is a crucial part of the world in which we all live, and brands need to have a long-term approach to how they engage with it. Everything, from brand narrative to content, to marketing strategies, down to the very infrastructure on which brands build their online presence, needs to be brought together and optimized to remain ahead.