Maxus

GroupM | March 04, 2016

Maxus India, the media planning arm of the WPP advertising network's GroupM unit, is looking to expand its India business as marketers in China and several other countries tighten their purse strings in view of the global economic slowdown....

Maxus | March 03, 2016

NEW DELHI: India will be the fastest growing advertising market this calendar with total ad spend rising 15%, says Lindsay Pattison, global chief executive at media buying agency Maxus. "The big growth driver will be ecommerce, followed by telecom, including the rollout of 4G services, the automobiles sector and fast moving consumer goods," Pattison told ET....

Maxus | January 22, 2016

Jet.com has tapped Maxus to support its media business as the retailer charts its next phase of growth in the U.S., Jet said in a statement Thursday. The WPP media agency will lead multi-channel media planning for the e-tailer and oversee planning, buying and analytics, largely focused on the TV portion of Jet's overall media spend, according to the statement. Spending will be around $80 million. "We look forward to working with Maxus as we approach the next phase of growt...

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...