Jet.com Taps WPP's Maxus for Media as It Seeks for U.S. Growth

Jet.com has tapped Maxus to support its media business as the retailer charts its next phase of growth in the U.S., Jet said in a statement Thursday.
The WPP media agency will lead multi-channel media planning for the e-tailer and oversee planning, buying and analytics, largely focused on the TV portion of Jet's overall media spend, according to the statement. Spending will be around $80 million.
"We look forward to working with Maxus as we approach the next phase of growth," said Liza Landsman, Jet's chief customer officer, in the statement. "Their full-service capabilities and the buying leverage that their GroupM connection brings will make them a great partner."
Maxus, which won the business following a review, will replace incumbent Ocean Media. Interpublic Group of Cos' R/GA will continue to support the creative portion of the account, which was not up for review.
Maxus is part of the GroupM network within holding company WPP.