Marsden Marketing

BrandMaker | June 19, 2020

BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, today shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies....

Marketing Strategy

Business Wire | June 01, 2023

Cyber Power Systems (USA), Inc., a leader in power protection and power management products, announced today that CRN®, a brand of The Channel Company, has named Lauren Gottsacker, channel account manager at CyberPower, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. The CRN 2023 Women o...

Marketing Strategy

Forrester | April 28, 2021

This year's Return on Integration (ROI) Honors recipients are Code42 Software, Inc., Dell Technologies, and SUEZ – Water Technologies & Solutions, according to Forrester. These companies have been honored for making bold decisions, aligning their revenue engine, and pushing transformative initiatives with the help of Forrester models, frameworks, and methodologies. The ROI honorees will be recognized at B2B Summit North America, which will be held as a live virtual e...

Marketing Strategy

Splunk | June 17, 2022

conf22– Splunk Inc. (NASDAQ: SPLK), the data platform leader for security and observability, today announced Splunk Partnerverse program enhancements and underscored its commitment to accelerating partner success during its Global Partner Summit (GPS) at .conf22, Splunk’s 13th annual user conference. GPS provides Splunk partners with the tools and knowledge to sell, build, manage and advise with Splunk solutions as well as how to best align and take advantage of the Partnerverse prog...