Forrester Honors Three B2B Organizations For Enhancing Business Performance Through Marketing, Sales, And Product Alignment

This year's Return on Integration (ROI) Honors recipients are Code42 Software, Inc., Dell Technologies, and SUEZ – Water Technologies & Solutions, according to Forrester. These companies have been honored for making bold decisions, aligning their revenue engine, and pushing transformative initiatives with the help of Forrester models, frameworks, and methodologies.

The ROI honorees will be recognized at B2B Summit North America, which will be held as a live virtual experience from May 3–6. Awarded to select companies who enhance their success by exemplary sales, marketing, and product alignment.  Organizations that successfully align product, marketing, and distribution expand 19% faster and are 15% more profitable, according to Forrester. The honorees will present their business transformation experiences and share their success stories at the ceremony.

"Every year, only a few companies are given the ROI Honor," said John Donlon, VP of product management at Forrester. "The winners of this year's ROI Honors showed good integration across sales, marketing, and product management functions to accelerate revenue growth. I am looking forward to both of them sharing the best practices they implemented and the obstacles they overcame with the attendees of the B2B Summit. Their experiences will be an inspiration to many other B2B companies seeking to fire up their revenue engines and accelerate growth this year."

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