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Marketing Strategy
Conversica | January 13, 2023
Conversica, Inc. is the top AI-powered conversation automation solutions provider for enterprise revenue teams. The company recently announced its new partner program to expand its already effective partner-led global go-to-market and growth strategy. The announcement of the partner program follows on the heels of Conversica's tremendous growth in its worldwide partnership ecosystem. New partners joining Conversica's ecosystem include the data company Uhuru, one of Salesfo...
Channel Partnerships
Code Corporation | September 16, 2021
Code Corporation, a global leader in barcode scanning and data capture technologies, today announced Hilde De Bisschop has joined the company as a Senior Channel Marketing Manager. “Hilde is a highly talented industry veteran with an extensive track record in building and growing successful channel programs,” said Kent Hansen, CEO of Code Corporation. “We look forward to working with her to leverage the foundation of our successful North American channel program ...
Business Wire | June 01, 2023
Cyber Power Systems (USA), Inc., a leader in power protection and power management products, announced today that CRN®, a brand of The Channel Company, has named Lauren Gottsacker, channel account manager at CyberPower, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. The CRN 2023 Women o...
Content Marketing
TAKUMI | August 09, 2021
In the midst of their expansion into the U.S. market, TAKUMI, an award-winning international influencer marketing, branding, and social media platform, today announced their acquisition of Unieed, a content and strategic media-buying agency that specializes in content-driven campaigns working with leading outdoor and cycling brands. Since 2015, TAKUMI continuously works to expand their talent and offerings in order to further their mission of professionalizing and growing the creator economy. TA...
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Marketing Strategy, Marketing Data, Martech
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Marketing Strategy, Martech, Channel Partnerships
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