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Best-In-Class Email Marketing
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Much hype is being paid to a range of “shiny new toys” — new social media networks, connected devices, and messaging types — where marketers expect to capitalize on a cross-platform approach.
But as these emerging technologies steer eyes and dollars to uncharted territory, which channel continues to boast the biggest impact on ROI? The secret starts with Email.
Email has long been one of the most impactful forms of digital communication, but too many marketers are missing opportunities to use this powerful channel to its full potential. Download our exclusive Braze guide as we dive into all the modern approaches and email must-knows that help create responsive, personalized campaigns capable of driving stronger customer loyalty and revenue.Check out the Braze guide to get up to speed on:
The latest trends in email marketing today and tomorrow
Leveraging dynamic content personalization tools
How to push the boundaries of engagement with interactive email
What data privacy and security means for engagement
“46% of emails are now opened on mobile devices, making it as much a mobile channel as anything else—and putting the pressure on marketers to ensure that the campaigns they’re sending resonate effectively on both platforms.”
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