DWA

Valassis | November 10, 2016

LIVONIA, Mich., Nov. 10, 2016: Valassis today announced that Farm & Home Hardware has successfully engaged and activated customers at a local level using data from Valassis’ intelligent media delivery solutions. The Ohio-based hardware store, which serves as a garden center, provider of power equipment, paint, lumber and much more, has considered customer service a staple of its business since opening its doors over 55 years ago. The business sought a new way to engage i...

Marketing Tech News | June 19, 2017

Over the past three years, VR has evolved from a lab experiment to a platform for the media and consumers to engage with. As it grows, more news organisations, marketers and PRs want to get involved to explore new storytelling possibilities. Due to the immersive nature of VR, brands can give people an incredibly powerful experience. But is it too early for brands to invest in VR? Digital priorities are based on audience’s needs, and with good quality headsets costing around £500, it ...

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

Facebook | January 15, 2020

Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...