Farm & Home Hardware Drives Sales, Loyalty and Customer Acquisition With Intelligent Media Delivery Solutions From Valassis

LIVONIA, Mich., Nov. 10, 2016: Valassis today announced that Farm & Home Hardware has successfully engaged and activated customers at a local level using data from Valassis’ intelligent media delivery solutions.

The Ohio-based hardware store, which serves as a garden center, provider of power equipment, paint, lumber and much more, has considered customer service a staple of its business since opening its doors over 55 years ago. The business sought a new way to engage its customers and acquire new ones. In particular, Farm & Home Hardware wanted to capitalize on the summer season and increase pool supply sales.

To meet this objective, the company turned to Valassis for its Variable Data Postcard (VDP), which leverages consumer data and maximizes variable messages and imagery for increased relevancy. Through efficient direct mail delivery, each VDP is customized to the household as it accompanies the RedPlum® package.