Bruce Clay MENA

Twitter | January 28, 2020

Tech companies often find themselves in the midst of controversies and there is no exception for Twitter as well. From harassment cases, child abuse, to leaked account information – the micro-blogging network has faced, apologized, and rectified it all. Now, it has another issue creeping on its back. And this one involves the advertisers. Last week, BBC News revealed that anyone could pay to target the site’s most hateful users with ad campaigns. For example, ads targeted with keywor...

Channel Partnerships

CallTower | November 14, 2022

CallTower, an international leader in delivering cloud-based enterprise-class unified communications, contact center and collaboration solutions has expanded its Channel Partnership team with the addition of Global Director of OEM Alliances, Chuck Ward. Chuck Ward is a channel sales professional known for developing valuable strategic relationships and driving growth. In his 20-year technology career, he has a proven track record of working effectively with multiple partner ...

CMO Strategy

PR Newswire | May 19, 2023

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that its latest guidebook—Agency Partner Best Practices Guide—is now available as a complimentary downloadable eBook. The latest guidebook is aimed at digital agencies that are looking for new ways to expand their offerings and generate new sources of revenue by providing channel management automation services to their clients. The Ag...

Multi Channel Marketing

PR Newswire | May 29, 2023

Acoustic, a global marketing and customer engagement provider for B2C brands, today announced the launch of Acoustic Connect℠, a first-of-its-kind, all-in-one platform for multichannel marketing, personalized journey orchestration, and behavioral experience insights. With Acoustic Connect, marketers will gain unprecedented visibility from campaign to conversion, empowering them to leverage real-time behavioral insights for enhanced customer engagement and data-driven, intent-based strategi...