Twitter messed up its advertising system after it tries to troubleshoot the Nazi-ad targeting problem
Twitter | January 28, 2020
Tech companies often find themselves in the midst of controversies and there is no exception for Twitter as well. From harassment cases, child abuse, to leaked account information – the micro-blogging network has faced, apologized, and rectified it all. Now, it has another issue creeping on its back. And this one involves the advertisers. Last week, BBC News revealed that anyone could pay to target the site’s most hateful users with ad campaigns. For example, ads targeted with keywords like ‘Islamophobia’ would reach thousands of Twitter users. In their response, Twitter published an apology and claimed to rectify the issue as they gained awareness.