Website Retargeting with Expanded Audiences

July 22, 2016

ReachRetargeting™ keeps your business top of mind with only the most interested consumers. By putting powerful banner ads in front of the people who are most likely to take action, you can generate even more awareness, engagement and leads from your digital marketing. Create top-of-mind awareness with previous website visitors and bring them back. Reach new audiences based on characteristics, behaviors, and online activities. Elevate your brand across leading sites and mobile apps.

Spotlight

Marketing 360®

Marketing 360® is a combination of integrated technology (software) and professional marketing talent (services) provided through one platform. The platform allows brands to access and optimize their most important marketing channels from one interface, while leveraging talent in the cloud such as marketers, designers, developers, content creators and video pros to execute their marketing on demand.

OTHER WHITEPAPERS
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Guide to Content Marketing in 2021

whitePaper | February 3, 2021

The important thing to remember is that every written element of a campaign can count and help advance the consumer on the customer journey, whether it’s for business-to-business (B2B) interaction, or business-to-customer (B2C) lead conversion. Statistics from Review42 demonstrate how an impressive 92% of companies have found value in focusing their marketing efforts on content for online channels. This guide focuses on the key features of content marketing and search engine optimization (SEO) so you can begin to piece together your own content marketing strategy for a better return on investment (ROI) in the 2021 market.

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6 Unique Social Media Tactics!

whitePaper | October 1, 2021

These are the “insider” tips you’ve been looking for! Learn 6 easy, unique tactics that social media marketing companies use to help their clients. Adding "Tweetable" Quotes Creating a LinkedIn Group Using Infographics with "Tweetable" Stats Getting Your Employees Involved Tweeting to see a White Paper or eBook

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The Customer Value of Marketing Automation

whitePaper | July 1, 2021

If you’re ready to modernize your marketing, it may be time to invest in marketing automation. The right marketing automation tools can help you transform your marketing function and make rapid and dramatic improvements. Download our guide, The Customer Value of Marketing Automation, to discover how three manufacturing businesses modernized their marketing strategies—and gained new customers—with Marketo Engage.

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The New Event Marketing Opportunity

whitePaper | December 2, 2021

Where does day-dreaming about what’s possible end and actionable strategy begin? It starts by thinking bigger than just planning events one at a time, independent from the organization’s overall marketing strategy. The future of event marketing is a multi-layered, programmatic approach. We call it: The New Event Marketing Opportunity.

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Tableau Finds Faster Iteration Leads to Faster Innovation on Pantheon

whitePaper | May 20, 2020

Tableau’s engineering team needed to find a better way to support the company’s marketing efforts. “At a fast-growing company like ours, marketing needs to iterate rapidly to deliver leads at scale,” says Eric Peterson of Tableau’s Marketing Engineering group. “Pantheon is the only way we can do that.” After moving to Pantheon’s WebOps workflow, Tableau was able to move from monthly to weekly deployments in support of marketing.

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Futureproof your B2B digital marketing: The next evolution

whitePaper | July 27, 2020

The key focus for most digital marketers and business websites today is excelling in user navigation (UN) and user experience (UX). It is crucial to maximize these two elements to ensure the desired return. Both UN and UX place the website visitor center stage. At their core, both aim to optimize conversion rate by influencing online behaviours and guiding visitors to relevant web content as quickly as possible.

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Spotlight

Marketing 360®

Marketing 360® is a combination of integrated technology (software) and professional marketing talent (services) provided through one platform. The platform allows brands to access and optimize their most important marketing channels from one interface, while leveraging talent in the cloud such as marketers, designers, developers, content creators and video pros to execute their marketing on demand.

Events