Website Migration and New Site Guide

From domain names to redirects, Meta to content there are a multitude of things that can go wrong and damage a site.Whether you are making a brand new website, or moving your existing content, this guide will show you how to sustain your rankings and maintain your current traffic streams.

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LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
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"Facebook Marketing Secrets "

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Understandably, social media marketing and Facebook in particular is the answer to next gen marketing and the reason why everyone is eager to join the bandwagon. However, you must still work on your marketing campaign to achieve your goals; Facebook is a tool that you can use to accelerate the campaign. For a Facebook campaign to be successful, you must understand the goals of your campaign. Ask yourself questions like: Do you want to reach new customers or existing ones? Do you expect to generate direct revenue from this campaign? Are you trying to increase your referral business? Are you trying to reposition your brand or product? Do you want to improve the customer perception about your customer service? Are you trying to establish a platform for your future products or services? Answering these questions will help you decide how aggressive your marketing strategies should be. Design your marketing strategy bearing in mind that Facebook is an interactive medium.

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Connecting the dots between marketing, sales and service to nimbly manage a complete customer journey

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Connecting marketing, sales and service efforts into a unified fostering machine helps to prevent sales pipeline leakage and develop quality relationships with existing and prospective clients. According to a report from Forrester Research, companies that strategically invest into lead nurturing generate 50% more sales-ready leads at 33% lower cost per acquisition.

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LEAD GENERATION TECHNIQUE TO BOOST SALES FUNNEL

whitePaper | October 24, 2018

Let’s get one thing straight - not every lead generation technique works for buyers in different stages of a sales funnel. That is exactly why mapping lead generation to your sales funnel is an essential part of the strategy. While you may see gazillion posts on lead generation techniques, this one is slightly different. In this post, we will be discussing the number one mistake that marketers make in lead generation and one of the few marketing tactics that show results almost immediately.

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Instagram Advertising Benchmark Report - December 2015

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In-house marketing teams leveraging Nanigans advertising automation have been quick to adopt the company’s Instagram advertising solution, and are seeing promising early results. While Instagram’s advertising ecosystem launched in 2014 with a focus on brand awareness, direct response advertisers are now benefiting significantly from recent innovations on one of the world’s largest mobile advertising platforms. Nanigans finds that Instagram is driving click- through rates very close to those of Facebook, with ad costs that vary across industries. The opportunity to power real revenue growth with direct response advertising on Instagram has just begun. However, Nanigans has already observed advertisers testing creative and targeting strategies to achieve strong positive return on their investment.

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DIGITAL MARKETING

whitePaper | July 13, 2020

Marketing has always been about connecting with your audience in the right place and at the right time. With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. One of the most important reasons why digital marketing is taking up the traditional marketing channels is as a result of the internet has enabled businesses to interact with targeted audiences in real time.

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Core Drivers of SEM and SEO Success

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After launching a full-scale search marketing effort, it is easy to get overwhelmed by the amount of data and number of keywords that need to be managed. The complete transparency and up-to-the minute results of a paid search campaign or organic traffic report can make online marketing campaigns quite complex.

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Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

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