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Valassis Marketing

EDDM® allows mailers of Standard Mailsaturation (carrier route) flats and irregular parcels the option of using simplified addresses (typically, "Postal Customer") instead of complete delivery addresses and needing to maintain or rent a saturation list or resident occupant list. The U.S. Postal Service® started this program to encourage businesses, particularly small businesses, to enter the mail stream by reducing the obstacles to mailing by eliminating the necessity for a mailing address list. However, there are drawbacks. Foremost is the 12% higher postage rate you will pay for EDDM® Retail compared to a fully addressed saturation mailing to the same geography. As one of the largest saturation mailers today, Valassis is publishing this whitepaper to ensure that advertisers have all the facts and can evaluate the viability of using the EDDM program.

Spotlight

4Networking LTD

4Networking is the UK's only truly joined-up business network. We provide networking opportunities and business support to our members all across England, Scotland, and Wales. The cornerstone of 4Networking is our vibrant network of local groups, 250 in total. Those groups meet for breakfast, lunch, and in the evening each fortnight. That's over 5,000 networking opportunities every year! Our online TV channel (http://www.4Networking.TV) and our vibrant online forum at 4Networking.Biz keep the community connected in between meets.

OTHER WHITEPAPERS

Partner marketing goes mainstream and budget dollars follow

whitePaper | November 1, 2022

This includes traditional tactics as well as new approaches such as account-based marketing, behavioral analytics, and mobile and omnichannel marketing. Even as the landscape has shifted, however, the value partnerships offer has remained steadfast. Foundry’s third Partner Marketing Study (previously conducted in 2014 and 2019) set out to document the perceived value of partner marketing programs as well as how companies are implementing them. The survey of 379 professionals who give and/or receive partner marketing funds found that the value of such programs has grown over time and an uncertain economy has not influenced investment plans.

What’s Happening with Partner Performance Dashboards in 2022

whitePaper | November 19, 2022

On the day, we asked the audience to participate in our webinar polls to understand what is truly happening with partner performance dashboards. By polling the audience from 90+ vendor companies in 22 countries, we gained some valuable insights into “What’s Happening with Partner Performance Dashboards in 2022”. We are happy to share these valuable finding with you in this eBook.

Driving Demand Generation with Partners

whitePaper | August 31, 2022

In late 2021, we collected: 200 data elements, across 5 partner program trends, from over 80 channel professionals, in 60 unique vendor companies. This report examines 3 data-backed trends in demand generation that show how you CAN get partners to drive demand and how you can help. Each trend includes key data points gathered from our vendor survey, plus the advantages and challenges associated with the trend.

Partnerships as a growth channel: what the fastest growing SaaS companies have already figured out

whitePaper | January 4, 2022

In 2021, the number of interactions during the typical buyer’s journey jumped from 17 to 27. Coupled with the ever-increasing number of solutions available, companies are struggling to stay top of mind of their prospects. But what have some of the fastest-growing SaaS companies have figured out? Building far-reaching ecosystems of business partners — affiliates, ambassadors, referrers, and resellers — allows them to close more deals, generate more leads, and drive more web traffic.

VMware Partner Marketing Catalog

whitePaper | September 6, 2022

Use the campaign guide and blueprint to plan and run a successful campaign leveraging VMware partner marketing materials and programs as well as your own content. Campaign materials indicated below can be executed via Partner Demand Center or your own marketing platform.

Enhancing Partner Experience through the Journey

whitePaper | March 22, 2023

Solution provider partners have a lot of power in the vendor/ customer/partner relationship. They are trusted advisors and put together the full solution to address a customer’s business need. On average, five partners touch a customer through their buying journey and can influence, consult, sell, build extensions, provision, integrate, manage and/or drive change within the customer.

Valassis Marketing