The symphony of connected interactive Content Marketing

April 8, 2017

In March 2016, Dos Equis, the beer brand, retired its “Most Interesting Man in the World” by sending him on a mission to Mars. The campaign was resurrected in September with a new actor, and a renewed and refreshed approach. What happened between March and September was even more interesting. The brand launched what it called the “Interesting Index,” an interactive tool on the Dos Equis website.

Spotlight

Acosta Marketing Group

Acosta Mosaic Group (AMG) houses a suite of specialized marketing agencies that deliver world-class insights, ideas and execution to clients across North America. We deliver strategic end-to-end marketing solutions that truly connect with consumers, in store, in the community and online, influencing their purchase of our clients’ brands.

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Spotlight

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Acosta Mosaic Group (AMG) houses a suite of specialized marketing agencies that deliver world-class insights, ideas and execution to clients across North America. We deliver strategic end-to-end marketing solutions that truly connect with consumers, in store, in the community and online, influencing their purchase of our clients’ brands.

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