"The Social Media Princess Mentoring Program "

To market successfully on Facebook, there needs to be an understanding of Facebook Dynamics and we need to have a look at what’s happening today on Facebook in brief. Now we have gone over this a little bit previously, hence that is why we will keep it brief in this section. Currently there are over 660 million, in fact it is nearly at 700 million users on Facebook. 60 % of those are over the age of 25 and the fastest demographic growth on Facebook is women over the age of 55 years. The largest demographic on Facebook is 35 to 49 year olds. A lot of people perceive that Facebook users are quite young – and they are the early adopters. University students, college and high school students were the early adopters of Facebook but now we have the mums and dads and even grandparents who are joining Facebook in droves. Users spend over 20 billion minutes a day on Facebook with the average user online for around an hour a day. So if you are not using Facebook for an hour a day then someone else is using your hour plus theirs. This is a platform that is very trusted that connects people at their ultimate level of community sense of belonging. They want to be connected and in touch with what their friends, family and contacts are doing throughout the day and they will check in 2 or 3 times a day. The average user is connected to 135 friends on Facebook and are connected to 80 pages – these pages could be business pages, brand pages, pages promoting books, movies, services and more. These are pages that the user is happy to be publicly connected with on Facebook and to be kept up to date with what is happening with that brand/product/service etc.

Spotlight

Midas Touch

Midas Touch is India’s best Digital Marketing and Social Media agency with the clients and awards to prove it. A large chunk of our work involves B2B focused business and brands who rely on us for everything in Digital and Social Strategy - from definition to execution. We believe in delivering true business outcomes – for us B2B means Branding >> Buzz >> Business Outcomes.

OTHER WHITEPAPERS
news image

How FIs Can Hack Growth with Marketing Automation

whitePaper | October 5, 2022

The financial services industry is quickly evolving, driven by changing consumer behaviour, major leaps in technology, and heated competition from new fintech players. To adapt, many FIs are embracing digital change with the goal of modernizing business operations. As digitization progresses, both its tools and the customers who use them are changing. FIs stand at a crossroads and are faced with deciding their willingness to take the customer experience seriously and how their outreach will reflect this new world.

Read More
news image

6 Unique Social Media Tactics!

whitePaper | October 1, 2021

These are the “insider” tips you’ve been looking for! Learn 6 easy, unique tactics that social media marketing companies use to help their clients. Adding "Tweetable" Quotes Creating a LinkedIn Group Using Infographics with "Tweetable" Stats Getting Your Employees Involved Tweeting to see a White Paper or eBook

Read More
news image

Omnichannel marketing for customer-driven interactions

whitePaper | September 26, 2022

With the growing impact of mobile apps and digital touchpoints on shopping behavior, customers have more channels to find and buy products. This translates into more opportunities for marketers to connect with and engage such customers. But it also means a great deal more complexity for successful marketing execution.

Read More
news image

Through-Channel Demand Gen Has Shifted. Are You Ready?

whitePaper | February 10, 2022

Channel Marketing and the IT Channel ecosystem in general are constantly evolving. The biggest challenge is the multiple changing factors, including the Channel model itself, overarching demand generation strategies, and buyers’ behaviors. In this eBook you’ll uncover how channel demand generation has changed, how to better educate and empower Partners, and what types of content you need to develop to drive demand the RIGHT WAY!

Read More
news image

Channel Market Guide 2022

whitePaper | July 31, 2022

Hybrid working has been dominating the channel mindshare this year as businesses start to look at the technology they need on a long term basis. Hybrid working is not merely enabling employees to work remotely, it is a completely integrated approach to how businesses operate in the office, at home, and everything inbetween. The new phase of Hybrid Work, or Hybrid Work 2.0, will be about personalising technology to suit the business or vertical. This could be a fantastic opportunity for partners as businesses look for sector-specific knowledge and digital transformation specialisms.

Read More
news image

The Definitive Guide to Building and Growing Profitable Sales Channels using Automation

whitePaper | November 1, 2022

For many industries that rely on indirect sales channels, managing their partners effectively is a frustrating challenge. Most of these organizations develop partner programs to structure policies and procedures that enable them to scale revenues through these partners more rapidly and cost effectively than building a direct sales operation. Technology solutions for PRM are rapidly solving the problems associated with scaling partner programs.

Read More

Spotlight

Midas Touch

Midas Touch is India’s best Digital Marketing and Social Media agency with the clients and awards to prove it. A large chunk of our work involves B2B focused business and brands who rely on us for everything in Digital and Social Strategy - from definition to execution. We believe in delivering true business outcomes – for us B2B means Branding >> Buzz >> Business Outcomes.

Events