THE ROI OF CONTENT MARKETING

Today’s content marketing programs are significantly more diversified than ever. By pairing the needs of the business (e.g., quantifiedreturns) with those of the customer (e.g., relevance, context, and perceived value), content marketing initiatives that can simultaneously influence both online and in-store sales as well as overall brand affinity can and should be a powerful part of your marketing arsenal.

Spotlight

Redpoint Global Inc.

With Redpoint's software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint's solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI; This is how leading marketers lead markets.

OTHER WHITEPAPERS
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3 Essentials to Accelerate Your Omnichannel Strategy in the Next Phase of Retail

whitePaper | August 10, 2020

First-hand insights from brands successfully using an omnichannel strategy to accelerate business outcomes, including: Cue Clothing Co. City Beach, Nike, Puma,Tupperware and more. How brands are eschewing traditional retail practices in favor of a forward-thinking, omnichannel approach. Why identifying in-store customers is one of the most powerful ways to maximize your marketing efficiency (and your marketing budget).

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Successfully Selling the Value of a B2B Digital Transformation

whitePaper | July 12, 2021

Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides three persuasive approaches – supported by the data of leading industry authorities – to help you sell the value of a digital commerce upgrade to stakeholders within your organization.

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6 Unique Social Media Tactics!

whitePaper | October 1, 2021

These are the “insider” tips you’ve been looking for! Learn 6 easy, unique tactics that social media marketing companies use to help their clients. Adding "Tweetable" Quotes Creating a LinkedIn Group Using Infographics with "Tweetable" Stats Getting Your Employees Involved Tweeting to see a White Paper or eBook

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Digital Marketing Portfolio

whitePaper | November 26, 2020

Google has listed TechShu under its premium partners to deliver search, mobile and display advertising services to clients. In India only 33 companies are Google Premier Partner and we are one of them.

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How Brands Can Thrive in 2022: Predictions for Digital First Marketers

whitePaper | January 13, 2022

In the wake of a historic 2020, 2021 signaled that transformation will not be limited to a single year. The 2020’s will be a transformative decade. 2021 itself was a year of stark contrasts. It began with a wave of optimism and ended with a wave of omicron -- extending the pandemic period and expanding our knowledge of the Greek alphabet.

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Channel Management Roles: Partner development manager

whitePaper | January 20, 2022

Today's solution provider expects more from the vendor engagement process than ever before. It's no longer enough to simply get a welcome email from a channel manager and login credentials to the partner portal.

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Spotlight

Redpoint Global Inc.

With Redpoint's software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint's solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI; This is how leading marketers lead markets.

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