The Marketer’s Guide to Mobile Engagement:

How do you identify the moments that matter
most to your customers, especially when
they are on the go? What if you could create
special moments and turn the mundane into
memorable with the help of mobile marketing?
The right mix of technology, strategy and
tactics are enabling more marketers to achieve
this super-relevant engagement, by design and
at scale.

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
news image

Understanding the Video Marketing Ecosystem

whitePaper |

500 hours of video content is uploaded to YouTube each minute. 3.25 billion hours of YouTube content is watched each month. Facebook now sees 100M hours of video watched per day by their approximately 1.79 billion users. There are over 300 other video platforms all vying for your video uploads. Clearly, we have not seen a saturation of video content and experts’ projections continue rise. We have an almost insatiable appetite for video partly because it’s easier to consume and because of its ability to convey messages quickly and succinctly. Video benefits the viewer and the marketer.

Read More
news image

Website Retargeting with Expanded Audiences

whitePaper | July 22, 2016

ReachRetargeting™ keeps your business top of mind with only the most interested consumers. By putting powerful banner ads in front of the people who are most likely to take action, you can generate even more awareness, engagement and leads from your digital marketing. Create top-of-mind awareness with previous website visitors and bring them back. Reach new audiences based on characteristics, behaviors, and online activities. Elevate your brand across leading sites and mobile apps.

Read More
news image

Top-10-Tips-for-More-Effective-Campaign-Sending

whitePaper | June 11, 2014

Email marketing can be one of the most effective marketing tools on the planet. It’s a quick and easy way to reach your target prospects and customers with new products, promotions, etc.

Read More
news image

Sense & Scent: Building Emotional Bonds Through Engagments Measurement

whitePaper |

The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of today’s “bionic” consumers. Today, these industry targets are more visually and brand literate than ever before. Their values shift months – and sometimes years – ahead of focus group articulations and “trends” too invasive to ignore. These consumers have more gate keeping power than ever before, and more choices than gate keeping power, all of which makes it more and more difficult for business-as-usual approaches to bring the brand “magic” back to a new generation of fragrance consumers.

Read More
news image

Digital Marketing Strategy

whitePaper |

A strategy indicates the most advantageous direction for an organisation to take over a defined period of time. It also outlines which tactics and means should be used to execute this direction. Originating as a military term, strategy is about using your strengths, as well as the context in which you are operating, to your advantage...

Read More
news image

Healthcare Marketing: Lead Generation and Choosing the Right Marketing Partner

whitePaper |

When making healthcare decisions for themselves and loved ones, consumers arebecoming more and more reliant on the Internet and their own social networks. Whether it’s patients and advocates going online to research symptoms andtreatment options, or looking into the reputation and service offerings of aparticular healthcare system, lead generation on the Internet has never beenmore important.

Read More

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

Events