The Digital Advertising Guide

We remind firms that any form of communication (including through social media) is capable of being a financial promotion, depending on whether it includes an invitation or inducement to engage in financial activity.1 This could include, for example, ‘advergames’, where promotional messages are placed in entertainment applications. Figure 1 below is a non-promotional communication but would constitute a financial promotion if, for example, the second sentence read: ‘We also invest in our trading technology, to help get you the best returns!

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
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What Millennials Expect from Their Banks

whitePaper |

If you’ve spent any length of time with someone who f alls into the Millennial category, you know that they’re never f ar from their mobile phones. In fact, many wouldn’t even consider them “mobile” phones, but just plain “phones,” since landlines are increasingly not part of a M illennial’s day-to-day life.

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The 10 Industry-Wide Transformations Impacting E-Commerce in Asia Pacific and Implications for Your E-Commerce Growth Plans

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Asia Pacific is the largest e-commerce region in the world, turning over $567 billion in transactions in 2014.1 With 60% of the world’s population and a growing consumer base that is twice as likely to buy online than any other group in the world, Asia will set the agenda for global online retail in the next 5 years.

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US Digital Marketing Forecast, 2014 To 2019

whitePaper | June 7, 2017

Digital Marketing Investment Passes Television Ad Spend Spend on search marketing, display advertising, social media marketing, and email marketing will reach $103 billion by 2019. Upward and downward forces will influence marketing investment in digital channels over the next five years. Search marketing stays the largest share of the overall digital mix, but social media will experience the steepest growth.

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Western Australian Digital Marketing Report

whitePaper | February 27, 2018

As social media continues to become an integral part of the digital landscape, this year we have included a detailed section on social media to help businesses quickly identify key trends. We also conducted in-depth discussions with key organisations who are successfully using digital marketing to gain further insight into how they have helped them achieve their marketing goals.

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Target In-Market and Near-Markets Shoppers with DataXu’s Data and Targeting Capabilities

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DataXu understands the power of connecting with in-market and near-market shoppers in a relevant and timely way. With DataXu’s comprehensive offering of targeting solutions, you have the power to bring these connections to life and increase the ROI of your campaigns. DataXu helps you connect with your high-value audiences across a full range of strategies – from brand-building to retention to CRM.

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2019 DIGITAL MARKETING STRATEGIES

whitePaper | October 30, 2018

This Survey Summary Report, titled 2019 Digital Marketing Strategies, represents the opinions of all the market segments responding to the survey. Specific market segments from the survey are reported on separately and exclusively by our participating Research Partners. This research has been produced for your use. Put it to work in your own marketing strategy. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published.

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Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

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