Marketing Data

The Customer Value of Marketing Automation

July 1, 2021

Marketing Automation
If you’re ready to modernize your marketing, it may be time to invest in marketing automation. The right marketing automation tools can help you transform your marketing function and make rapid and dramatic improvements.

Download our guide, The Customer Value of Marketing Automation, to discover how three manufacturing businesses modernized their marketing strategies—and gained new customers—with Marketo Engage.

Spotlight

Alliance Media

Alliance Media is widely recognised as Africa’s leader in billboard and airport advertising, having the widest Out Of Home (OOH) coverage on the African continent. Operating in 23 countries, with 20 years experience, we have been awarded the European Union Award for innovative media and the prestigious “Best Outdoor Advertising Company” award in multiple markets for the past seven consecutive years.

OTHER WHITEPAPERS
news image

Deliver a Modern Digital CX: A Guide for Marketing Innovators

whitePaper | December 1, 2021

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring new customers is high. Marketers need to focus on creating and sustaining engagement with each and every customer. For their new e-book, “Deliver a Modern Digital CX: A Guide for Marketing Innovators,” Acquia worked with Vanson Bourne to collect the views of 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. The survey explores shifts in marketing and consumer expectations about CX and privacy. Download this Research Report to learn how marketers can transform their CX in fundamental, business-impacting ways.

Read More
news image

The impact of influencers on advertising and consumer protection in the Single Market

whitePaper | September 21, 2022

Influencer marketing as part of the advertising industry has grown significantly in recent years, becoming one of the most popular and effective forms of online advertising. The fastgrowing market of influencers comes with potential risks for consumers and creates several challenges for regulators. T

Read More
news image

It’s Time To Enable YourChannel Partners ForEvolved Selling

whitePaper | November 8, 2022

Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. Ranging in scope from a short strategy session to custom projects, Forrester’s Consulting services connect you directly with research analysts who apply expert insight to your specific business challenges. For more information, visit forrester.com/consulting.

Read More
news image

Tableau Finds Faster Iteration Leads to Faster Innovation on Pantheon

whitePaper | May 20, 2020

Tableau’s engineering team needed to find a better way to support the company’s marketing efforts. “At a fast-growing company like ours, marketing needs to iterate rapidly to deliver leads at scale,” says Eric Peterson of Tableau’s Marketing Engineering group. “Pantheon is the only way we can do that.” After moving to Pantheon’s WebOps workflow, Tableau was able to move from monthly to weekly deployments in support of marketing.

Read More
news image

Marketing mix modeling best practices: Understanding why regional data delivers more accurate results than national data

whitePaper | October 17, 2022

Organizations have been placing increasingly more emphasis on making data-driven marketing decisions in recent years. Especially since the onset of COVID-19, the demand for insights on how to craft the optimal marketing budget allocation plan has risen markedly. Marketers rely on guiding principles like Marketing Mix Modeling (MMM) to determine which marketing channels will drive the highest return and optimize marketing budget allocations to maximize business outcomes.

Read More
news image

Omnichannel marketing for customer-driven interactions

whitePaper | September 26, 2022

With the growing impact of mobile apps and digital touchpoints on shopping behavior, customers have more channels to find and buy products. This translates into more opportunities for marketers to connect with and engage such customers. But it also means a great deal more complexity for successful marketing execution.

Read More

Spotlight

Alliance Media

Alliance Media is widely recognised as Africa’s leader in billboard and airport advertising, having the widest Out Of Home (OOH) coverage on the African continent. Operating in 23 countries, with 20 years experience, we have been awarded the European Union Award for innovative media and the prestigious “Best Outdoor Advertising Company” award in multiple markets for the past seven consecutive years.

Events