The cross-channel insight imperative

Over the last ten years the consumer landscape has changed beyond recognition. In just one decade the Internet has transformed our lives in some quite extraordinary ways. Two things – social media and mobile devices, have largely driven this transformation. Both have enabled us to connect with each other (and with organisations), exchange ideas, buy products and services and share information at any time, in any place and in a multitude of different ways..

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LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
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State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption

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It’s impossible for any single marketer or company to keep up with the rapid pace of change in marketing technology these days. Since the first Walker Sands State of Marketing Technology study was published a year ago, the number of martech vendors has nearly doubled, more than $1 billion in venture capital investment has flowed into the space, and marketing technology budgets surpassed advertising budgets.

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Facebook Marketing Articles

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Facebook has expandedthe number offilters real estate agents can useto target ads at prospective clients — a move that could potentially help agents generate higher-quality leads from the social network.

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ONLINE MARKETING FOR TOUR OPERATORS

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As a global society, people are sharing opinions, reviews and thoughts constantly with one another. The rise of the Internet has created a new set of rules in marketing strategies, therefore marketers are adapting to the new technologies. As a critical element supporting business and strategies, the Internet should be treated as a separate plan and recognised as a mainstream marketing tool.

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2016 Coupon Scoreboard

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Color commentary gives you more insight into what’s really at play behind the numbers. So you can make highly intelligent couponing decisions.

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THE BUYER’S GUIDE TO MOBILE MARKETING AUTOMATION

whitePaper | March 14, 2018

Mobile Marketing Automation is a response to that challenge. It is the set of techniques and tactics that engage mobile users, deliver value and content to them, and optimize their experience through personalization in order to keep them engaged, retained and, best of all, profitable

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Google Tag Manager V2

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It’s also an efficient way to allow multiple users access to relevant sections and information so that code changes can be implemented easily. The Users and Versions features also make it easy to see who is responsible for changes and to rollback to a stable version if things go wrong.

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Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

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