The 2016 guide A special supplement to Digital Shopper Marketing

Shopper marketers and their agencies rely on ansa to maximize the effi ciency and impact of every marketi ng dollar. When you ask for ansa from any of our trusted ad partners you automati cally get targeti ng, opti mizati on, and measurement of the in-store eff ecti veness for your digital media initi ati ves. In additi on, the insights provided will help you fi ne-tune strategies for your next campaigns. TARGET areas and locati ons based on past store sales. 50% of top US retailer stores can drive up to 70% of the sales volume for your campaign’s specifi c products. ansa’s ad partners can help you target media towards these historically successful locati ons and spend your marketi ng dollars in the most eff ecti ve way. SUPPRESS media in control areas to test eff ecti veness. ansa automati cally selects 10% of your campaign’s targeted stores to be held out as control stores for measurement purposes. By withholding media from these stores, you can accurately gauge campaign performance for the 90% that receive media support. OPTIMIZE media delivery based on daily store data. While your campaign is running, ansa’s ad partners opti mize media in-fl ight based on the sales velocity of your adverti sed items. By serving media to high-performing stores, you can maximize results. MEASURE eff ecti veness to build future success. When each campaign is completed, ansa provides insights by integrati ng and delivering sales and media results. By seeing what works best, ansa’s clients learn, adapt, and refi ne future strategies.

Spotlight

J&L Marketing, Inc.

We work closely with automobile manufacturers, large dealer groups and single point dealers to drive more traffic and more selling. We provide a complete range of automotive digital and multi-channel direct marketing solutions throughout the lifetime buying cycle in both sales and fixed operations.

OTHER WHITEPAPERS
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Guide to Help the Maximize Opportunities in 2021

whitePaper | January 8, 2021

Milestone Research has compiled the following trends to help the community maximize opportunities in 2021. Digital transformation became very clear with the pandemic. Businesses had become more digital to stay alive, and those more digital businesses when the pandemic began were better able to adapt. Digitization of products and services enables automation and personalization, which improves the user experience and increases efficiency.

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COIT’s Rapid Marketing Site Redesign Using Pantheon & WebOps

whitePaper | June 10, 2020

For 70 years, COIT has been the cleaning and restoration industry leader with innovative technology, superior cleaning methods, and a commitment to customer satisfaction. They have cleaned over 12 million homes, over 3 billion square feet of commercial carpeting and restored thousands of homes and businesses after natural disasters. Despite a tradition of technical innovation, COIT was lagging behind a critical component of its business its website.

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Digital Marketing for Charities & Not-For-Profits

whitePaper | August 13, 2020

Not-for-profit organisations are no exception. Reports from The Institute of Fundraising state charities in the UK are seeing a “projected loss of 48% to their voluntary income, and a third wiped from their total income” conducted on a study across 500 charities. It has also been estimated that the charity sector lost at least £4.5 billion in income as an immediate consequence of the pandemic (NCVO, 2020). This is due to many face-to-face fundraising events being cancelled, donations reduced, grants being cut, charity shops having to shut and the majority of staff being placed on Furlough or even facing redundancies in an effort to save cash.

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Why Your Go-To-Market Strategy Matters

whitePaper | August 3, 2020

Defining and managing a strong go-to-market strategy is critical for your business. Unfortunately, too many companies fail to focus on their go-to-market strategy as a competitive advantage. After helping hundreds of companies accelerate their revenues, The Spur Group can definitively state this can be a costly mistake. Most companies get born through product innovation. They are founded on an idea—a new way of doing something. But as a market matures, it is harder to sustain innovation.

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Personal Branding Guide for Freelancers

whitePaper | July 2, 2020

As a freelancer, you run a business where you are the face of your brand. Companies hire you for your skills, expertise and knowledge. Your personal brand paints a picture of who you are and acts as the first impression for those looking to hire you, often before you even have a chance to interact with them yourself. In today’s digital age, personal branding is more important than ever.

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Marketing Analytics for Telecoms

whitePaper | December 14, 2021

Telecoms are operating in a tough and fast-moving market, with rapid technological change, relentless competition, and high customer expectations. These dynamic market conditions have made acquiring new customers and retaining existing ones a growing challenge for telcos around the world. This whitepaper will help you understand the role that marketing analytics can play in maximizing telecoms marketing efforts. You will learn: How to win and retain customers in a crowded marketplace Optimize campaigns and KPIs through marketing analytics Harness marketing analytics to increase conversions Reduce churn through analytics Network and usage analytics yield customer insights Use data to develop market-leading analytics capabilities Complete the form and gain instant access to our telecom free whitepaper with all these insights.

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Spotlight

J&L Marketing, Inc.

We work closely with automobile manufacturers, large dealer groups and single point dealers to drive more traffic and more selling. We provide a complete range of automotive digital and multi-channel direct marketing solutions throughout the lifetime buying cycle in both sales and fixed operations.

Events