"TBWA\ bags India’s Top Retail Broking House Angel Broking’s Account"

January 1, 1900

one of India’s premium stock broking & wealth management houses. The Angel account is another
prestigious feather in the TBWA\ cap which has a growing list of impressive clients on board. TBWA\ won the
account after making a strategic & creative pitch, in stiff competition with some of the top advertising brands,
including JWT, Leo Burnett, LOWE, R K Swamy BBDO, Draft FCB Ulka, Ambiance Publicis, Zenith Optimedia,
Meridian and Rediffusion-DY&R and attributes its success largely to the power of its “Disruption Strategy”. The
agency will partner with Angel in its image management plan in line with its evolution into a complete Wealth
Management house. This initiative is part of Angel’s aggressive & ambitious expansion plans, which aim at
penetrating & dominating the investment advisory market over the next couple of years. Angel has an absolute
focus on individual investors and a nation-wide network of 164 branches catering to over 5.1 lakh clients. The
company has been on a roll over the past year with a 100% growth which it expects to sustain over the next couple
of years. Strengthening its position in the northern states of U.P, Punjab and Rajasthan as well as the South, along
with reinforcing its stronghold in the Western region, Angel Broking plans to roll out over 100 new branches over
the coming year and penetrate nearly 100 Tier I & II cities. The company plans to introduce customized range of
innovative financial products soon and TBWA\’s creative input will assist the company in reaching a larger and
wider audience

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