Social Impact on Google and SEO

June 15, 2019

Social content matters because it is crawlable web content on an authoritative domain that can appear alongside your site content in the SERPs, especially on branded queries. But the social web is a separate environment that Google has decided not to interpret for ranking traditional web content. Matt Cutts of Google explained that social signals, like tweets and likes, are not a ranking signal in the Google algorithm in this video because We are sampling an imperfect web. We have to worry a lot about identity [and relationships] when identity is already hard. BrightEdge checked in with Eric Enge, author of The Art of SEO and GM at Perficient, who said, “All links on social sites are NoFollow. Reasons people share on social media and their popularity are not as related to authority, so are less relevant for deciding rank in the SERP.

Spotlight

XenoPsi

XenoPsi is a strategic marketing and advertising agency born from digital. We are a fully integrated team of experts focused on elevating brands by designing and building breakthrough results’ driven marketing solutions. With over 20 years experience, the XenoPsi team is constantly building insights across disciplines and technologies to co-create success together with our partners.

OTHER WHITEPAPERS
news image

Successful Collaboration Rooms Pay for Themselves

whitePaper | January 20, 2020

This white paper is a road map for ensuring success in your UCC (unified communications and collaboration) spaces. We’ll discuss five key ways you can maximize operations and reduce tech trouble in these environments. By the end, you’ll feel confident that you can empower even the most introverted person to contribute. Otherwise, you’re missing out on the incredible minds who are too shy — or just don’t know how — to join in.

Read More
news image

The Customer Value of Marketing Automation

whitePaper | July 1, 2021

If you’re ready to modernize your marketing, it may be time to invest in marketing automation. The right marketing automation tools can help you transform your marketing function and make rapid and dramatic improvements. Download our guide, The Customer Value of Marketing Automation, to discover how three manufacturing businesses modernized their marketing strategies—and gained new customers—with Marketo Engage.

Read More
news image

Digital Marketing for Charities & Not-For-Profits

whitePaper | August 13, 2020

Not-for-profit organisations are no exception. Reports from The Institute of Fundraising state charities in the UK are seeing a “projected loss of 48% to their voluntary income, and a third wiped from their total income” conducted on a study across 500 charities. It has also been estimated that the charity sector lost at least £4.5 billion in income as an immediate consequence of the pandemic (NCVO, 2020). This is due to many face-to-face fundraising events being cancelled, donations reduced, grants being cut, charity shops having to shut and the majority of staff being placed on Furlough or even facing redundancies in an effort to save cash.

Read More
news image

Liberate marketers! Why now is the time to start taking creative risks again

whitePaper | July 12, 2021

It’s 2021 and we’ve got the digital world at our fingertips. And, digital marketing has become increasingly competitive as we tussle for visibility on social media and to stand out from competitors. It feels like now is the right time to take a risk and embark on a brave new strategy, using different content mediums and creative ideas. But what happens when this isn’t supported or encouraged by C-level management? And where does the role of creativity fit into all this? To discover the answers, digital asset management software company Bright commissioned some research, asking marketers to share their approach to marketing strategy this year and whether there are invisible chains holding them back.

Read More
news image

DIGITAL MARKETING

whitePaper | July 13, 2020

Marketing has always been about connecting with your audience in the right place and at the right time. With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. One of the most important reasons why digital marketing is taking up the traditional marketing channels is as a result of the internet has enabled businesses to interact with targeted audiences in real time.

Read More
news image

Deliver a Modern Digital CX: A Guide for Marketing Innovators

whitePaper | December 1, 2021

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring new customers is high. Marketers need to focus on creating and sustaining engagement with each and every customer. For their new e-book, “Deliver a Modern Digital CX: A Guide for Marketing Innovators,” Acquia worked with Vanson Bourne to collect the views of 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. The survey explores shifts in marketing and consumer expectations about CX and privacy. Download this Research Report to learn how marketers can transform their CX in fundamental, business-impacting ways.

Read More

Spotlight

XenoPsi

XenoPsi is a strategic marketing and advertising agency born from digital. We are a fully integrated team of experts focused on elevating brands by designing and building breakthrough results’ driven marketing solutions. With over 20 years experience, the XenoPsi team is constantly building insights across disciplines and technologies to co-create success together with our partners.

Events