Siegel+Gale- brand identity design

A recent Forbes.com special report on communicating highlighted the different ways people and other animals send signals back and forth to best get along in the world. And in addition to learning about why lying is good, or why kids have a natural propensity to learn foreign languages, or whether chimps can talk, business executives are taking greater pains to communicate the right impression to customers in a tech-driven world where word of mouth can spread like wildfire to affect brand images.

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
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21 PILLARS OF LEAD GENERATION

whitePaper | February 21, 2018

This ebook looks at 21 pillars of a successful lead generation program and gives you the inbound marketing solution and the direct response marketing solution. Every pillar begins with a quick description, followed by a side-by-side comparison of the inbound solution and the direct response solution.

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The State of Mobile Advertising

whitePaper |

One year ago, in the first quarter of 2014, we witnessed a key moment in mobile advertising: Android overtook iOS as the top platform for traffic, as measured by mobile ad impressions served. Now, in the first quarter of 2015, Android continues to dominate the market, with a 65.2% share of impressions – a nudge higher than the 62.7% of Q4 2014, but a big push up from its 42.8% share of one year ago.

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TOWARDS THE FUTURE SOCIAL MEDIA

whitePaper | December 25, 2017

Social media used to be defined as a set of computer-mediated technologies that facilitate the creation and sharing of information, ideas, and other forms of content and applications via so -called virtual communities taking advantage of modern network and communications infrastructures. Social media uses web-based technologies to create a variety of interactive platforms through which individuals and communities can share, create, modify, and discuss different types of information and digital content, which is available in the global Internet landscape. It can be stated that during the last one-two decades, social media applications have introduced significant changes to the way people communicate, as well as businesses and more over entire communities organised through common interests..

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Marketing Principles

whitePaper |

What makes a business idea work? Does it only take money? Why are some products a huge success and similar products a dismal failure? How was Apple, a computer company, able to create and launch the wildly successful iPod, yet Microsoft’s first foray into MP3 players was a total disaster? If the size of the company and the money behind a product’s launch were the difference, Microsoft would have won. But for Microsoft to have won, it would have needed something it’s not had in a while—good marketing so it can produce and sell products that consumers want. So how does good marketing get done?

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2017 MANUFACTURING CONTENT MARKETING:Benchmarks, Budgets, and Trends

whitePaper |

In the four years we’ve been reporting on how manufacturers use content marketing, this year’s results reveal the most progress they’ve made thus far. The fact that we see a 72% increase over last year in the percentage of manufacturing marketers who have a documented content marketing strategy (18% last year vs. 31% this year) indicates they’ve taken one of the most important steps toward achieving content marketing success: putting their strategy in writing.

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The Search Agency POV – Facebook’s New Premium Ads and Brand Pages

whitePaper |

Facebook introduced a new suite of Premium Ad features at its first annual Facebook Marketing Conference, including Facebook Timeline Profiles for brands and Premium Ads. In our POV we explore how these changes will impact online marketers and discuss best practices for optimizing your social media marketing strategy with Facebook Premium Ads.

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Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

Events