Research on email marketing attitude and behavior

May 15, 2019

In the Email Addiction research we uncover how consumers use email and think about email marketing. We all want to know the views and behaviors of consumers that have the greatest impact on email marketing. But as an email marketer, it is easy to stop seeing email the way consumers see it. During many years of helping Brands with their email strategy, we found that knowing how your customers interact and perceive your emails is key for successful email marketing. What are the email marketing innovations that consumers are most interested in? 38% wants emails to include product ratings and 35% offers based on their past purchases. Consumers are looking for qualification and relevance to help the decision to click. Surprisingly the enthusiasm for location based email is high with 31% seemingly no big concern of brands being too intrusive.

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Arena Media

Here at Arena Media we love what we do. As part of the Havas Media Group family, we unite brands and people through meaningful connections to drive business success. We redefine the strategic roles of owned, shared, earned and paid media for better results. It’s something we collectively call, Organic Marketing.

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Spotlight

Arena Media

Here at Arena Media we love what we do. As part of the Havas Media Group family, we unite brands and people through meaningful connections to drive business success. We redefine the strategic roles of owned, shared, earned and paid media for better results. It’s something we collectively call, Organic Marketing.

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