Programmatic-Goes-Global

Ensuring the quality of digital advertising buys is a constant challenge in today’s advertising ecosystem. Whether the issue is fraud, brand safety or viewability, marketers need to be sufficiently educated to ask the right questions of their agencies and technology partners. Over the past few years, viewability in particular has become a prominent area of focus within the industry—and an ongoing pain-point for marketers, demandside platforms (DSPs) and publishers alike.

Spotlight

Rokt

Rokt connects the world’s biggest brands and e-commerce sites with customers in a buying state of mind. We reach them at the exact moment they're most receptive—the moment of purchase—to introduce them to something new, something exciting. By saying hi the moment it matters most, we create relationships that last a lifetime.

OTHER WHITEPAPERS
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How Creative Automation delivers retail marketing at scale while increasing personalization

whitePaper | September 26, 2022

You can’t meet the increasing demands on retail marketing to scale, hyper-target with localization and personalization, and unlock omnichannel experiences by simply hiring more people. This whitepaper takes a deep dive into how Creative Automation can be the answer to retail marketing’s needs.

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The Future of Sales and Marketing

whitePaper | February 25, 2022

Lead on optimizing overall customer experience Orchestrate omnichannel personalization Focus on traffic/leads generation and target company-wide lead goals. Drive quality leads, key account management, and support field sales Develop relationship-based customer insights Lead key account mgmt. and demand space goals.

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COIT’s Rapid Marketing Site Redesign Using Pantheon & WebOps

whitePaper | June 10, 2020

For 70 years, COIT has been the cleaning and restoration industry leader with innovative technology, superior cleaning methods, and a commitment to customer satisfaction. They have cleaned over 12 million homes, over 3 billion square feet of commercial carpeting and restored thousands of homes and businesses after natural disasters. Despite a tradition of technical innovation, COIT was lagging behind a critical component of its business its website.

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Personal Branding Guide for Freelancers

whitePaper | July 2, 2020

As a freelancer, you run a business where you are the face of your brand. Companies hire you for your skills, expertise and knowledge. Your personal brand paints a picture of who you are and acts as the first impression for those looking to hire you, often before you even have a chance to interact with them yourself. In today’s digital age, personal branding is more important than ever.

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How to Create a Revenue-Focused Partner Experience

whitePaper | November 10, 2022

In a competitive channel landscape, the partner experience is imperative for increasing revenue – but creating a personalized journey for each partner across all touchpoints can be challenging. To be successful, leaders need the right talent and technology. This guide explores the core areas that you should focus on when looking for a channel management solution.

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The Future of Partner Comms

whitePaper | October 6, 2022

Learn what the future of partner communications will look like and how you can stay ahead of the curve. Have you noticed your partner engagement rate taking a nosedive? You’re not alone. Across the channel, vendors are struggling to connect with their partners as we move away from the traditional, linear model to an ecosystem of collaboration. Partners now hold more power than ever before and, as such, are becoming increasingly selective over which vendors they work with. So, outdated communication methods simply won’t cut it anymore. To stand out in overflowing inboxes, vendors must cater to their partners’ unique preferences.

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Spotlight

Rokt

Rokt connects the world’s biggest brands and e-commerce sites with customers in a buying state of mind. We reach them at the exact moment they're most receptive—the moment of purchase—to introduce them to something new, something exciting. By saying hi the moment it matters most, we create relationships that last a lifetime.

Events