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Pay-Per-Click: Get Leads Fast

Paid search advertising (pay-per-click or PPC) are ads placed in search engines. PPC ads appear on search engine results pages (SERPS) above and to the right of the organic web listings. The positioning of PPC ads is determined by a keyword bidding process. Google refers to PPC as search marketing and their ad platform is called AdWords. Other search engines, notably Bing and Yahoo, also offer PPC ad systems.

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LaneTerralever

LaneTerralever provides clients with product and service excellence in brand strategy; content strategy including social media and blogging; public relations, including reputation management, media relations and event planning; advertising; interactive marketing; technology services, development and design; media buying and planning strategy, and a team specifically dedicated to multicultural strategy. With more than 100 employees and $100 million in capitalized billings, LaneTerralever delivers results by strengthening the connection between brands and people through strategy, creativity and technology. We apply superior talent to the right channels at the right time.

OTHER WHITEPAPERS

Essential Strategies for Marketing Automation

whitePaper | July 5, 2022

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The Future of Sales and Marketing

whitePaper | February 25, 2022

Lead on optimizing overall customer experience Orchestrate omnichannel personalization Focus on traffic/leads generation and target company-wide lead goals. Drive quality leads, key account management, and support field sales Develop relationship-based customer insights Lead key account mgmt. and demand space goals.

Personal Branding Guide for Freelancers

whitePaper | July 2, 2020

As a freelancer, you run a business where you are the face of your brand. Companies hire you for your skills, expertise and knowledge. Your personal brand paints a picture of who you are and acts as the first impression for those looking to hire you, often before you even have a chance to interact with them yourself. In today’s digital age, personal branding is more important than ever.

COIT’s Rapid Marketing Site Redesign Using Pantheon & WebOps

whitePaper | June 10, 2020

For 70 years, COIT has been the cleaning and restoration industry leader with innovative technology, superior cleaning methods, and a commitment to customer satisfaction. They have cleaned over 12 million homes, over 3 billion square feet of commercial carpeting and restored thousands of homes and businesses after natural disasters. Despite a tradition of technical innovation, COIT was lagging behind a critical component of its business its website.

Futureproof your B2B digital marketing: The next evolution

whitePaper | July 27, 2020

The key focus for most digital marketers and business websites today is excelling in user navigation (UN) and user experience (UX). It is crucial to maximize these two elements to ensure the desired return. Both UN and UX place the website visitor center stage. At their core, both aim to optimize conversion rate by influencing online behaviours and guiding visitors to relevant web content as quickly as possible.

Pay-Per-Click: Get Leads Fast