Optimizing Audience Buying on Facebook and Instagram

Running campaigns simultaneously across different digital platforms should provide advertisers with extended reach into new audiences as well as the ability to reach pre-existing audiences in a more cost-effective manner. However, in practice, it isn’t immediately obvious what the most optimal way is of achieving these benefits and how significant they will be for any given campaign. Over the past few years, Facebook’s evolution into a family of apps and services has given advertisers new ways of extending their campaigns to platforms such as Instagram and the Audience Network. While some advertisers and agencies have been experimenting with manual allocation of budgets, Facebook fully launched placement optimization in late 2015 as a way of providing advertisers with an easier way of optimizing campaign delivery across Facebook, Instagram and the Audience Network.

Spotlight

Accenture Interactive

Accenture Interactive helps clients create the best customer experiences on the planet, across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win.

OTHER WHITEPAPERS
news image

3 Essentials to Accelerate Your Omnichannel Strategy in the Next Phase of Retail

whitePaper | August 10, 2020

First-hand insights from brands successfully using an omnichannel strategy to accelerate business outcomes, including: Cue Clothing Co. City Beach, Nike, Puma,Tupperware and more. How brands are eschewing traditional retail practices in favor of a forward-thinking, omnichannel approach. Why identifying in-store customers is one of the most powerful ways to maximize your marketing efficiency (and your marketing budget).

Read More
news image

Through the Gaggle Lens: The State of Student Safety

whitePaper | August 11, 2020

Gaggle's annual student safety report highlights key trends in harmful student behavior during the 2019–2020 school year. This report reveals the frequency of these behaviors among students nationwide so K-12 leaders are aware of these threats and can take steps to address them.

Read More
news image

Personal Branding Guide for Freelancers

whitePaper | July 2, 2020

As a freelancer, you run a business where you are the face of your brand. Companies hire you for your skills, expertise and knowledge. Your personal brand paints a picture of who you are and acts as the first impression for those looking to hire you, often before you even have a chance to interact with them yourself. In today’s digital age, personal branding is more important than ever.

Read More
news image

Reimagining marketing in the next normal

whitePaper | July 27, 2020

As governments gradually remove pandemic induced restrictions and businesses begin to reopen, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.

Read More
news image

Neustar and Pathmatics discuss the latest trends in Paid Social and Attribution

whitePaper | January 12, 2021

The world of Paid Social is facing many disruptions today. With looming privacy regulations and social justice concerns, brands need to understand the role this critical channel can play in their media mix. Marc Vermut, VP of Marketing Solutions at Neustar, and William Mercham, CRO at Pathmatics, take an in-depth look at Paid Social in the eighth installment of Pathmatics’ Weekly Briefing Series. Listen in to hear how Neustar is addressing these industry challenges and building a sustainable approach to marketing measurement.

Read More
news image

Digital Marketing Portfolio

whitePaper | November 26, 2020

Google has listed TechShu under its premium partners to deliver search, mobile and display advertising services to clients. In India only 33 companies are Google Premier Partner and we are one of them.

Read More

Spotlight

Accenture Interactive

Accenture Interactive helps clients create the best customer experiences on the planet, across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win.

Events