ONLINE MARKETING FOR TOUR OPERATORS

As a global society, people are sharing opinions, reviews and thoughts constantly with one another. The rise of the Internet has created a new set of rules in marketing strategies, therefore marketers are adapting to the new technologies. As a critical element supporting business and strategies, the Internet should be treated as a separate plan and recognised as a mainstream marketing tool.

Spotlight

StrawberryFrog

StrawberryFrog is the world's first movement marketing agency. Cultural Movement marketing was brought to the world by Scott Goodson who, together with Karin Drakenberg founded the agency in 1999. We work with challenger brands in all territories and in all sectors out our our offices in New York City. Our clients seek to outsmart the competition rather than outspend by developing CULTURAL MOVEMENTS rather than just advertising. We have worked for some of the world's most iconic brands such as Google, Emirates Airline, Heineken, Jim Beam, smart car, Morgan Stanley, SunTrust, Frito Lay, PepsiCo, P&G, Wal-Mart, IKEA, and many more.

OTHER WHITEPAPERS
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Liberate marketers! Why now is the time to start taking creative risks again

whitePaper | July 12, 2021

It’s 2021 and we’ve got the digital world at our fingertips. And, digital marketing has become increasingly competitive as we tussle for visibility on social media and to stand out from competitors. It feels like now is the right time to take a risk and embark on a brave new strategy, using different content mediums and creative ideas. But what happens when this isn’t supported or encouraged by C-level management? And where does the role of creativity fit into all this? To discover the answers, digital asset management software company Bright commissioned some research, asking marketers to share their approach to marketing strategy this year and whether there are invisible chains holding them back.

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The Customer Value of Marketing Automation

whitePaper | July 1, 2021

If you’re ready to modernize your marketing, it may be time to invest in marketing automation. The right marketing automation tools can help you transform your marketing function and make rapid and dramatic improvements. Download our guide, The Customer Value of Marketing Automation, to discover how three manufacturing businesses modernized their marketing strategies—and gained new customers—with Marketo Engage.

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Three Stages of Legal Digital Transformation

whitePaper | August 5, 2020

It’s time for general counsels (GCs), corporate legal departments, and contract management teams to embrace technological change – and drive business performance and growth. Check out ContractPodAi’s latest e-book. It will help you to embark on your digital transformation journey more successfully.

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The Complete Guide To Referral Marketing

whitePaper | July 27, 2020

Trust for traditional marketing channels is lower than ever. But that doesn’t mean businesses should give up their marketing efforts entirely. It just means they need to be smart about using channels that work better. There’s one channel that works like no other: customer referral marketing. Customer referral marketing leverages a simple insight: While customers might not trust your marketing team, they do trust the recommendations of their friends and family members. So let’s talk about how you can get started with referral marketing.

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Guide to Content Marketing in 2021

whitePaper | February 3, 2021

The important thing to remember is that every written element of a campaign can count and help advance the consumer on the customer journey, whether it’s for business-to-business (B2B) interaction, or business-to-customer (B2C) lead conversion. Statistics from Review42 demonstrate how an impressive 92% of companies have found value in focusing their marketing efforts on content for online channels. This guide focuses on the key features of content marketing and search engine optimization (SEO) so you can begin to piece together your own content marketing strategy for a better return on investment (ROI) in the 2021 market.

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DIGITAL MARKETING

whitePaper | July 13, 2020

Marketing has always been about connecting with your audience in the right place and at the right time. With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. One of the most important reasons why digital marketing is taking up the traditional marketing channels is as a result of the internet has enabled businesses to interact with targeted audiences in real time.

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Spotlight

StrawberryFrog

StrawberryFrog is the world's first movement marketing agency. Cultural Movement marketing was brought to the world by Scott Goodson who, together with Karin Drakenberg founded the agency in 1999. We work with challenger brands in all territories and in all sectors out our our offices in New York City. Our clients seek to outsmart the competition rather than outspend by developing CULTURAL MOVEMENTS rather than just advertising. We have worked for some of the world's most iconic brands such as Google, Emirates Airline, Heineken, Jim Beam, smart car, Morgan Stanley, SunTrust, Frito Lay, PepsiCo, P&G, Wal-Mart, IKEA, and many more.

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