NSW Government Advertising Media Booking Procedures

Strategic Communication and Government
Advertising (SCGA) within the Department
of Services, Technology & Administration is
responsible for overseeing the advertising
activities of NSW Government agencies.
SCGA provides advisory and operational
assistance to government agencies during
the planning and implementation of their
campaign advertising activities and manages
the Master Media Agency Contract on behalf
of NSW Government. Seperate procedures
are in place for non campaign advertising
(recruitment, public announcements/notices or
tenders or similar routine public information).
Visit the SCGA website for more information.

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
news image

Getting to Why in Multichannel Marketing Attribution

whitePaper |

As digital channels continue to become the primary communication point for more and more consumers, the success of brands will depend upon their ability to translate data generated from digital customer activity into consumer insight. Those companies that can gather detailed data from the Web and other sources, analyze it to generate insights, and swiftly act upon those insights will have huge competitive advantages.

Read More
news image

Selecting and managing them for marketing promotion

whitePaper | September 18, 2018

With millions of real humans now trying to build buzz for themselves online, the topic of influencer marketing has grown hot in recent years. Marketers, who have long known the persuasive power of a human face, are now chasing nodes in social networks the top 1% or so of people online who have connected with thousands, or millions, of followers.

Read More
news image

21 PILLARS OF LEAD GENERATION

whitePaper | February 21, 2018

This ebook looks at 21 pillars of a successful lead generation program and gives you the inbound marketing solution and the direct response marketing solution. Every pillar begins with a quick description, followed by a side-by-side comparison of the inbound solution and the direct response solution.

Read More
news image

Technology Driven Marketing Innovation

whitePaper |

Every day new digital technologies come to market, offering point solutions for marketing functions or channels. All these solutions thrive on high volumes and high quality data. The challenge remains to connect the different solutions into an integrated marketing platform delivering a seamless customer experience.

Read More
news image

The 3 Musts of Marketing Automation

whitePaper | November 28, 2018

Marketing automation is something that sounds scary and robotic for many companies, but it’s not. Marketing automation allows one to efficiently and effectively market across multiple channels by automating repetitive tasks. This is why over 84% of top-performing companies have used or plan to use marketing automation. Marketing automation will improve your business in many ways, one of these being converting leads into customers.

Read More
news image

The Future of Brands

whitePaper |

Collaboration with manufacturers to drive growth Opportunities for engaging with brands

Read More

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

Events