Marketing Heath Check

Television advertising remains as the best way to reach consumers, with cable TV giving advertisers powerful options to target specific consumer groups. Internet advertising is an ideal companion to TV advertising, delivering opportunities to strengthen brand awareness and recall. A March 2013 study by the Temkin Group showed that Americans now spend 3.8 hours daily on non-work-related Internet activity.

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LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
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SOCIAL MEDIA ADVERTISING AND MARKETING TRENDS ROUNDUP

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Social media marketing is no longer the new kid on the block, but it’s still a major growth area for ad spending and the source of innovative digital marketing tactics. eMarketer has curated this Roundup of articles, interviews and insights covering the latest trends in advertising and marketing in social venues to help you understand how brands are continuing to make the most of the space.

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The Forrester Wave™: Video Advertising Demand-Side Platforms, Q4 2015

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Video’s sight-sound-motion delivery of emotionally engaging brand stories has long been the gold standard in advertising. But, as consumers embrace new ways of watching video content, advertisers can’t rely on old planning approaches to deliver the reach that they were used to with TV. This is even truer now that video is freed from limitations of the broadcast and cable distribution. In the 21st century, all advertisers need to learn how to use digital video to achieve their marketing and branding objectives. Combined with the advent of programmatic buying, advertisers need new technology tools to help them plan, buy, execute, and measure video campaigns across the entire spectrum of video content and devices.

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A Holistic Approach to Search Engine Optimization

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With a growing percentage of search taking place outside of search engines, effective SEO must consider the expanded search universe—spanning traditional search venues, social media, multimedia and other vertical niche sites. This whitepaper outlines The Search Agency’s new, more modern and effective approach to search engine optimization including.

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The Marketing Automation Value Guide

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If you’re a marketer entrenched in today’s crowded digital landscape, you’ve probably heard at least a little bit about the benefits of marketing automation: how it can shorten sales cycles, align sales and marketing efforts, and help businesses get the most value out of their CRM. There comes a point in any technology evaluation process when you are interested in a solution, but you need to understand the full scope of how it can benefit your business and decide if it’s the right investment. Plus, you need to bring all of the relevant parties up to speed, which might include not only marketing and sales leadership, but also a COO, an IT partner, and other outside stakeholders.

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Social Media Shakedown for Professionals: LinkedIn & Google+

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Many businesses want to deny it, but social media is positioning itself at the core of digital marketing. While it might bedifficult to keep up with the rapidly shifting social landscape, the businesses that are finding a way to make social workare reaping the benefits. Despite the plethora of social platforms that seems to grow every few months, LinkedIn and Google+ are in the forefrontas the major platforms offering a unique set of opportunities for professionals.

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top10-shared-mail-creative

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Shared mail is one of the most measurable, predictable and effective forms of print advertising. Creative is responsible for at least 20% of shared mail’s effectiveness, with audience and offer each carrying 40% respectively.1 Insight-driven creative development and refinements can have an immediate impact on your ad and campaign performance. The list below outlines 10 of the most universal, proven and effective creative tips, which we will cover in more detail on the subsequent pages of this document. These tips are based on consumer and media insights, fundamental design theory, and our experience designing highly effective shared mail advertisements for some of the nation’s leading advertisers.

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Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

Events