Introductory Guide to Video Marketing

Online video is one of the fastest growing forms of content marketing. 93% of marketing professionals are already using online video for marketing and communications purposes, a rise of 12% from the previous year.This popularity in video is mirrored in consumertrends, with users dedicating up to 40 minutes each day to online video consumption.

Spotlight

Fitzgerald & Co

Everyone at Fitzgerald & CO is bound by an unwavering belief that our clients’ success, and ours, requires intelligent thinking and unexpected thinking. Not one or the other, but both – no matter the product or service, no matter the target audience or medium. So we’ve surrounded ourselves with thoughtfully bold people and filled our roster with like-minded clients, all connected by smart, brave thinking.

OTHER WHITEPAPERS
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How to Convert More Leads Into Customers

whitePaper | August 1, 2020

Make the most of your opportunities by nurturing your leads through a compelling customer journey that results in great clients and better ROI. Once you've attracted the prospect and secured the lead, you need to nurture your potential clients along an immersive customer journey. This eBook will show you how and why to segment your leads, develop and distribute content for each funnel stage, and promote your products and services through social media and webinars.

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Adapting digital marketing for real-world results

whitePaper | November 25, 2019

In this Whitepaper from Zenrach "Adapting digital marketing for real-world results", they explain how to use the in-store data you’re already collecting to digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses. Understanding customer behavior is the key difference.

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The Essential Guide to Partner Planning

whitePaper | August 31, 2022

The goal of partner planning in a technology company is to ensure the right products are available to customers at the right time, all while managing cost. Sounds easy, right? As any channel leader knows, partner planning is a complex process that requires careful alignment with overall business goals. Through years of experience, our team of channel experts at Spur Reply have identified the essential elements of partner planning and are ready to share with you.

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Personal Branding Guide for Freelancers

whitePaper | July 2, 2020

As a freelancer, you run a business where you are the face of your brand. Companies hire you for your skills, expertise and knowledge. Your personal brand paints a picture of who you are and acts as the first impression for those looking to hire you, often before you even have a chance to interact with them yourself. In today’s digital age, personal branding is more important than ever.

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Successfully Selling the Value of a B2B Digital Transformation

whitePaper | July 12, 2021

Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides three persuasive approaches – supported by the data of leading industry authorities – to help you sell the value of a digital commerce upgrade to stakeholders within your organization.

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Partnerships as a growth channel: what the fastest growing SaaS companies have already figured out

whitePaper | January 4, 2022

In 2021, the number of interactions during the typical buyer’s journey jumped from 17 to 27. Coupled with the ever-increasing number of solutions available, companies are struggling to stay top of mind of their prospects. But what have some of the fastest-growing SaaS companies have figured out? Building far-reaching ecosystems of business partners — affiliates, ambassadors, referrers, and resellers — allows them to close more deals, generate more leads, and drive more web traffic.

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Spotlight

Fitzgerald & Co

Everyone at Fitzgerald & CO is bound by an unwavering belief that our clients’ success, and ours, requires intelligent thinking and unexpected thinking. Not one or the other, but both – no matter the product or service, no matter the target audience or medium. So we’ve surrounded ourselves with thoughtfully bold people and filled our roster with like-minded clients, all connected by smart, brave thinking.

Events