CHANNEL PARTNERSHIPS

Introduction to Channel Partner Ecosystems

June 6, 2022

Channel Partner Ecosystems
A recent Accenture survey showed 76% of business leaders expect their current business models to be unrecognizable in five years. The reason? Ecosystems.

Put simply: A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your distribution channel.

Spotlight

Social Media Beast

Social Media Beast is a social media-centric digital marketing firm located in the River North neighborhood in downtown Chicago. Our clients include recognizable institutions like Navy Pier, IMAX Theatre and United Auto Insurance plus a number of businesses that you are sure to hear of soon! We leverage a variety of digital services to make money for our small to medium sized clients including promotions, advertising, astounding content, monitoring, outreach, websites, and SEO. Social Media Beast is owned by the O'Malley Magnusson Publishing Group, LLC and is sister company to Concierge Preferred and Pinnacle Advertising.

OTHER WHITEPAPERS
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Liberate marketers! Why now is the time to start taking creative risks again

whitePaper | July 12, 2021

It’s 2021 and we’ve got the digital world at our fingertips. And, digital marketing has become increasingly competitive as we tussle for visibility on social media and to stand out from competitors. It feels like now is the right time to take a risk and embark on a brave new strategy, using different content mediums and creative ideas. But what happens when this isn’t supported or encouraged by C-level management? And where does the role of creativity fit into all this? To discover the answers, digital asset management software company Bright commissioned some research, asking marketers to share their approach to marketing strategy this year and whether there are invisible chains holding them back.

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How Brands Can Thrive in 2022: Predictions for Digital First Marketers

whitePaper | January 13, 2022

In the wake of a historic 2020, 2021 signaled that transformation will not be limited to a single year. The 2020’s will be a transformative decade. 2021 itself was a year of stark contrasts. It began with a wave of optimism and ended with a wave of omicron -- extending the pandemic period and expanding our knowledge of the Greek alphabet.

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2020 MARKETING OUTLOOK

whitePaper | December 14, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could result in slower consumer and business spending in the early part of the year. Both B2B and B2C buyers might focus on “must haves” and delay the purchase of “nice to haves” until mid-year.

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Personal Branding Guide for Freelancers

whitePaper | July 2, 2020

As a freelancer, you run a business where you are the face of your brand. Companies hire you for your skills, expertise and knowledge. Your personal brand paints a picture of who you are and acts as the first impression for those looking to hire you, often before you even have a chance to interact with them yourself. In today’s digital age, personal branding is more important than ever.

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SEO Best Practices: General Content Creation

whitePaper | March 23, 2022

Content creation is your business’ superpower. Having the right content on your business website allows you to build a relationship with your audience and earn their trust. It also helps you establish your expertise, create brand recognition, and increase lead generation. But you shouldn’t stop at content creation. You have to make sure that your content is optimized and follows SEO best practices. Search engines rank highly optimized content higher than those that are not, and the higher you are on a search page, the easier it will be for potential customers to find you, and the better chance for you to earn their business.

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Operation and Interaction of Software Used in Digital Distribution Channels in Direct Marketing of Hotels

whitePaper | May 16, 2022

With the development of technology, the ways of doing business are changing, and digital transformations are taking place in the activities of businesses. At this point, digital transformation is reflected in the service businesses in two ways. The first of these is the digital transformation in the operational activities of business management, while the second is in the form of technological innovations offered to guests.

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Spotlight

Social Media Beast

Social Media Beast is a social media-centric digital marketing firm located in the River North neighborhood in downtown Chicago. Our clients include recognizable institutions like Navy Pier, IMAX Theatre and United Auto Insurance plus a number of businesses that you are sure to hear of soon! We leverage a variety of digital services to make money for our small to medium sized clients including promotions, advertising, astounding content, monitoring, outreach, websites, and SEO. Social Media Beast is owned by the O'Malley Magnusson Publishing Group, LLC and is sister company to Concierge Preferred and Pinnacle Advertising.

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