MARKETING DATA

How to Engage the Channel for Successful SaaS Renewal Sales

January 12, 2022

SaaS Renewal Sales
This whitepaper is the third in a series devoted to the topic: “How to Engage the Channel for Successful SaaS Renewal Sales”. In our first paper, Sales Renewals: A Primer, we introduced the importance of both change and risk management when it comes to renewals. In addition, we identified proven management tactics to address the inherent challenges to the renewals business. Above all, our intent being to help companies ensure they have the right partners for the right offers. In the second paper, Best Practices for Leveraging the Channel, we dug deeper inside the vendor organization to examine best practices for engaging and enabling partners, in order to minimize preventable churn and eliminate “organizational dissonance”.

Spotlight

Latitude Digital Marketing

Latitude offers integrated digital marketing services, including SEO, PPC, Online Display,Conversion Analytics, Affiliate Marketing, Social Media Marketing and Consultancy. Latitude Digital Marketing has pioneered the use of digital channels in the UK and internationally for 13 years.

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