GETTING CREATIVE: THE SECRET TO FACEBOOK ADVERTISING SUCCESS

Marketers have spent billions of dollars on Facebook advertising. They are even spending more on Facebook for display advertising than they are on Google. Mostly that’s because Facebook ads work, allowing brands to successfully scale their ad spend on desktop and mobile. So why do Facebook ads work?
In this eBook we explore strategies and approaches for effective ad creative on Facebook and how it impacts performance.

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
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State of Marketing Automation

whitePaper | April 4, 2019

Automation is a dirty word to some marketers. They see it as impersonal, intrusive and interruptive  three things that run counter to the strengths of social media communication. But at the same time, most businesses see a level of automation as being inevitable. With advances in AI and machine learning enabling systems to better perform processes than their human counterparts, it’s going to happen. At some stage, your business will need to consider automating certain marketing elements. But how much of your marketing process should you automate, and when? To get a better handle on the broader industry sentiment around automation and what processes are acceptable to automate (versus those that aren’t)  we put out the call to our SMT community for their thoughts on where they see things heading. More than 300 marketers responded to our 2019 State of Marketing Automation Survey, giving us a wide range of perspectives and insights. In this report, we examine the current state of marketing automation, the biggest concerns about relying on automated processes, and where marketers are headed next.

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Research on email marketing attitude and behavior

whitePaper | May 15, 2019

In the Email Addiction research we uncover how consumers use email and think about email marketing. We all want to know the views and behaviors of consumers that have the greatest impact on email marketing. But as an email marketer, it is easy to stop seeing email the way consumers see it. During many years of helping Brands with their email strategy, we found that knowing how your customers interact and perceive your emails is key for successful email marketing. What are the email marketing innovations that consumers are most interested in? 38% wants emails to include product ratings and 35% offers based on their past purchases. Consumers are looking for qualification and relevance to help the decision to click. Surprisingly the enthusiasm for location based email is high with 31% seemingly no big concern of brands being too intrusive.

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Digital Marketing Trend Report 2015

whitePaper |

Covering 10 topics, this white paper summarises key trends and recommendations Australian digital marketers should take advantage of in 2015

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The Guide to Facebook Advertising for Big Brands

whitePaper |

While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. Utilizing your existing page and fans to help you do customer research is often the first place you should turn to tailor your Facebook strategy. By the end of this whitepaper, you should have a greater understanding on creating and maintaining an effective Facebook Page, using Audience Insights to understand your page fans, and building personas and audience segmentation from those insights.

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The Journey to Consumer Centric Marketing

whitePaper | June 30, 2016

Many marketers are still confused about programmatic advertising: a complex landscape of new companies and technologies, lots of acronyms – DSP, SSP, RTB, DMP, PMP – debate about transparency, fraud, brand-safety and, of course, the discussions about which partners to work with.

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Marketing in the Programmatic Age

whitePaper |

Shopper marketing is a precision science. Every dollar needs to reach the right shoppers with the specific product from a particular store location. To achieve this goal, brands run hundreds of precisely targeted campaigns, with strict demographic and geographic criteria. Traditional campaign management is notoriously resource-intensive and expensive, optimization is highly manual, and speedto-market drags due to complex forecasting and set-up.

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Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

Events