EMAIL MARKETING AND MARKETING AUTOMATION EXCELLENCE 2018

March 21, 2018

Global benchmarking research to help businesses improve their email, marketing automation, and content marketing ROI. This research report was created by Smart Insights, publishers of actionable marketing advice, and GetResponse, all-in-one online marketing platform.

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
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HOW TO FIX THE 5 CONTENT MARKETING MISTAKES YOU MIGHT BE MAKING

whitePaper |

Everybody and their mother now has a smartphone, but that doesn’t mean everybody and theirmother is an expert, or even a competent, smartphone user. When popular trends or patterns take off, the masses usually follow - for better or for worse. Remember when ‘twerking’ took over the worldand then that girl twerked herself on fire? Oh right, that was a hoax (why did you have to ruin aperfectly good example, Jimmy Kimmel?).

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10 Quick SEO Wins to Show Your CEO in 2018

whitePaper | November 16, 2017

You’re new to your company or new to your role. Your CEO has agreed to a short-term investment in content marketing with vague goals of “better rankings” and “better SEO.”

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Socialize the Enterprise

whitePaper |

After a year of experimentation in social media, the CMO of a global Fast Moving Consumer Goods (FMCG) company realized that, once again, his team’s latest effort was not working. He was frustrated. This time, he thought, they had cracked it. From the outset, the team looked to existing agency partners and new social media gurus to help them tack the social media programs to their product campaigns. The media companies offered paid placements in social networks. The advertising creatives designed a clever Facebook application, and the public relations team suggested reaching out to some bloggers to spread word of mouth. The brand team felt they had the tactics to transform their traditional marketing.

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Ad Mediation in Mobile Advertising

whitePaper |

This paper discusses the need of Ad Mediation Exchange in mobile advertising. It sheds light on how Ad Mediation Exchange can help publishers to generate maximum revenue, attain global coverage, and garner support for almost all mobile platforms. It also enlists the challenges in Ad Mediation, proposed solution, advantages, and future of Ad Mediation.

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The 2016 guide A special supplement to Digital Shopper Marketing

whitePaper |

Shopper marketers and their agencies rely on ansa to maximize the effi ciency and impact of every marketi ng dollar. When you ask for ansa from any of our trusted ad partners you automati cally get targeti ng, opti mizati on, and measurement of the in-store eff ecti veness for your digital media initi ati ves. In additi on, the insights provided will help you fi ne-tune strategies for your next campaigns. TARGET areas and locati ons based on past store sales. 50% of top US retailer stores can drive up to 70% of the sales volume for your campaign’s specifi c products. ansa’s ad partners can help you target media towards these historically successful locati ons and spend your marketi ng dollars in the most eff ecti ve way. SUPPRESS media in control areas to test eff ecti veness. ansa automati cally selects 10% of your campaign’s targeted stores to be held out as control stores for measurement purposes. By withholding media from these stores, you can accurately gauge campaign performance for the 90% that receive media support. OPTIMIZE media delivery based on daily store data. While your campaign is running, ansa’s ad partners opti mize media in-fl ight based on the sales velocity of your adverti sed items. By serving media to high-performing stores, you can maximize results. MEASURE eff ecti veness to build future success. When each campaign is completed, ansa provides insights by integrati ng and delivering sales and media results. By seeing what works best, ansa’s clients learn, adapt, and refi ne future strategies.

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Facebook Takes on Google and Wins

whitePaper | June 1, 2016

Approximately two-thirds of all digital advertising revenue was spent with Facebook and Google during 2015.

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Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

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