Data Driven Marketing How efficient and personalized customer dialog will work in future?

Never before has the importance of the right handling of data been as obvious as in the last months. Donald Trump, alleged outsider and reality star became president of the most powerful country in the world and allegedly by the power of the data. A small, unknown company named Cambridge Analytica is said to have performed the miracle.

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LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
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VIDEO CONTENT ROUNDUP

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Internet users are spending more time than ever with digital video, and marketers have noticed. To help you stay on top of the latest trends in video content, eMarketer has curated a roundup of some of our latest coverage on the subject, including statistics, insights and interviews.

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THE DECENTRALIZED AND DISTRIBUTED SOCIAL APP

whitePaper | December 26, 2018

APPICS is a next generation, reward-based social media application that runs on top of a blockchain and enables people from around the globe to connect allowing all participants to benefit. APPICS introduces a new ecosystem that merges lifestyle with generated income inside a single mobile application. The concept of turning “likes“ into currency has proven its feasibility and capability, as seen on Steemit.com with their upvoting system. With full support of and in cooperation with Steemit Inc., APPICS is one of the first meta-tokens to launch on the Steem blockchain that aims at eliminating all barriers for the average social media user to enter the crypto-world.

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2018 B2B Lead Gen Outlook

whitePaper | January 7, 2018

Engaging prospects and getting them to convert are the biggest lead gen challenges for B2B marketers, according to Chief Marketer’s 2018 B2B Lead Gen Trend Outlook

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Top 10 Considerations When Selecting a Marketing Automation Platform

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If you pick the wrong platform, marketing automation can eat up a significant portion of your client’s budget, leaving less room for your agency’s retainer. You’ll want a platform built around the needs of agencies to help you create higher-value relationships, generate monthly recurring revenue, and prove your ROI. Look for a provider that lets you reinforce your brand by rebranding the platform interface, domain, login screen and notifications.

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2014 Consumer Views of Email Marketing Report

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For the third consecutive year, BlueHornet surveyed over 1,000 consumers across the United States to better understand their behavior and sentiments about email marketing.

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RETENTION MARKETING IS ALL ABOUT THE CUSTOMER

whitePaper | January 12, 2018

The Internet has long been viewed as a single, customer acquisition-only space. In fact, 80% of every digital advertising budget is still spent on search-and-display ads across Google, Facebook, and other channels. Other social media networks like Pinterest are also evolving to enable people-based advertising, resulting in access to more valuable advertising networks and data sources for marketers

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Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

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